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Win / Loss Data

Apollo Customer Signals

665 Apollo customers opened a competitor trial in the last 40 days. See which competitors are winning them, where retention risk is concentrated, and how Apollo's competitive position is shifting.

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91%Win rate
4Rivals tracked
665In-market
Competitive wins

Where Apollo wins customers from competitors

Accounts that switched from a competitor to Apollo over the last 12 months.Each figure is a recency-weighted, Bayesian-smoothed estimate of Apollo's win rate in switches against that competitor, ranked from highest to lowest.

CompetitorEstimated win rate
zoominfo
95%
HubSpot
85%
Warmly
70%
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Churn destinations

Where Apollo lost customers in the last 12 months

Apollo's biggest competitive threats: every vendor that picked up a churned Apollo customer in the last 12 months, ranked by share of all churns.

Where Apollo customers went when they churned in the last 12 months. Ribbon thickness reflects each destination's share of total churns.Where Apollo customers went when they churned in the last 12 months. Ribbon thickness reflects each destination's share of total churns.ApolloApollo vs lemlist: 40%lemlistApollo vs 6sense: 20%6senseApollo vs demandbase: 20%demandbaseApollo vs Warmly: 20%Warmly

Data current as of September 2026

Hi Apollo team

665 of your customers are trialling competitors
right now.

See exactly which accounts, which competitors are winning them, and where you can still turn the trial around before it becomes a churn.

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