Win / Loss Data
ZoomInfo Customer Signals
See ZoomInfo's live competitive picture - head-to-head win rates against HubSpot and other competitors, where retention risk is concentrated, and how the category is shifting.
Competitive wins
Where ZoomInfo wins customers from competitors
Accounts that switched from a competitor to ZoomInfo over the last 12 months. Each figure is ZoomInfo's win rate in switches against that competitor, ranked from highest to lowest.
Churn destinations
Where ZoomInfo lost customers in the last 12 months
ZoomInfo's biggest competitive threats. Each ribbon shows a vendor that picked up a churned ZoomInfo customer in the last 12 months; thickness = share of all churns.
- ZoomInfo vs HubSpot: 35.2%
- ZoomInfo vs Webex: 8.3%
- ZoomInfo vs Atlassian: 7.7%
- ZoomInfo vs Zendesk: 6.9%
- ZoomInfo vs SalesForce: 5.5%
- ZoomInfo vs OpenAI: 4.3%
- ZoomInfo vs Intercom: 3.7%
- ZoomInfo vs ActiveCampaign: 3%
- ZoomInfo vs Qualified: 2.9%
- ZoomInfo vs Adobe: 2.4%
Data current as of July 2026
Hi ZoomInfo team
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Live head-to-head win rates against HubSpot and other competitors, plus target accounts in-market and shifting retention risk - updated daily.
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