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Win / Loss Data

zoominfo Customer Signals

291 zoominfo customers opened a competitor trial in the last 40 days. See which competitors are winning them, where retention risk is concentrated, and how zoominfo's competitive position is shifting.

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1%Win rate
3Rivals tracked
291In-market
Churn destinations

Where zoominfo lost customers in the last 12 months

zoominfo's biggest competitive threats: every vendor that picked up a churned zoominfo customer in the last 12 months, ranked by share of all churns.

Where zoominfo customers went when they churned in the last 12 months. Ribbon thickness reflects each destination's share of total churns.Where zoominfo customers went when they churned in the last 12 months. Ribbon thickness reflects each destination's share of total churns.zoominfozoominfo vs 6sense: 72.3%6sensezoominfo vs Apollo: 20.2%Apollozoominfo vs demandbase: 3.2%demandbasezoominfo vs HubSpot: 2.1%HubSpotzoominfo vs Warmly: 2.1%Warmly

Data current as of September 2026

Hi zoominfo team

291 of your customers are trialling competitors
right now.

See exactly which accounts, which competitors are winning them, and where you can still turn the trial around before it becomes a churn.

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Live data · Updated daily · No credit card