Win / Loss Data

HubSpot Customer Signals

2575 HubSpot customers opened a competitor trial in the last 40 days. See which competitors are winning them, where retention risk is concentrated, and how HubSpot's competitive position is shifting.

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51%Win rate
10Rivals tracked
2575In-market
Competitive wins

Where HubSpot wins customers from competitors

Accounts that switched from a competitor to HubSpot over the last 12 months. Each figure is HubSpot's win rate in switches against that competitor, ranked from highest to lowest.

CompetitorWin rate
leadsquared
70%
Intuit
64%
Microsoft
62%
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Churn destinations

Where HubSpot lost customers in the last 12 months

HubSpot's biggest competitive threats. Each ribbon shows a vendor that picked up a churned HubSpot customer in the last 12 months; thickness = share of all churns.

Where HubSpot customers went when they churned in the last 12 months. Ribbon thickness reflects each destination's share of total churns.Where HubSpot customers went when they churned in the last 12 months. Ribbon thickness reflects each destination's share of total churns.HubSpotHubSpot vs Intuit: 37.9%IntuitHubSpot vs Brevo: 17.9%BrevoHubSpot vs ActiveCampaign: 17%ActiveCampaignHubSpot vs klaviyo: 14.2%klaviyoHubSpot vs SalesForce: 6.5%SalesForceHubSpot vs Adobe: 5.2%AdobeHubSpot vs customer.io: 0.8%customer.ioHubSpot vs Microsoft: 0.3%MicrosoftHubSpot vs Zoho: 0.1%ZohoHubSpot vs leadsquared: 0.1%leadsquared
  • HubSpot vs Intuit: 37.9%
  • HubSpot vs Brevo: 17.9%
  • HubSpot vs ActiveCampaign: 17%
  • HubSpot vs klaviyo: 14.2%
  • HubSpot vs SalesForce: 6.5%
  • HubSpot vs Adobe: 5.2%
  • HubSpot vs customer.io: 0.8%
  • HubSpot vs Microsoft: 0.3%
  • HubSpot vs Zoho: 0.1%
  • HubSpot vs leadsquared: 0.1%

Data current as of August 2026

Hi HubSpot team

2575 of your customers are trialling competitors
right now.

See exactly which accounts, which competitors are winning them, and where you can still turn the trial around before it becomes a churn.

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