Win / Loss Data

HubSpot Customer Signals

See HubSpot's live competitive picture - head-to-head win rates against Shopify and other competitors, where retention risk is concentrated, and how the category is shifting.

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Competitive wins

Where HubSpot wins customers from competitors

Accounts that switched from a competitor to HubSpot over the last 12 months. Each figure is HubSpot's win rate in switches against that competitor, ranked from highest to lowest.

CompetitorWin rate
Salesloft
81%
Text
70%
Tidio
62%
Freshworks
62%
Tawk.to
59%
Zendesk
59%
Intuit
58%
Rocket.Chat
57%
Intercom
56%
ActiveCampaign
40%
Churn destinations

Where HubSpot lost customers in the last 12 months

HubSpot's biggest competitive threats. Each ribbon shows a vendor that picked up a churned HubSpot customer in the last 12 months; thickness = share of all churns.

Where HubSpot customers went when they churned in the last 12 months. Ribbon thickness reflects each destination's share of total churns.Where HubSpot customers went when they churned in the last 12 months. Ribbon thickness reflects each destination's share of total churns.HubSpotHubSpot vs Shopify: 9.2%ShopifyHubSpot vs Zendesk: 8.2%ZendeskHubSpot vs Intuit: 6.9%IntuitHubSpot vs Intercom: 5%IntercomHubSpot vs WhatsApp: 5%WhatsAppHubSpot vs WooCommerce: 4.9%WooCommerceHubSpot vs Tawk.to: 4.1%Tawk.toHubSpot vs Wix: 3.6%WixHubSpot vs ActiveCampaign: 3.5%ActiveCampaignHubSpot vs Atlassian: 3.4%Atlassian
  • HubSpot vs Shopify: 9.2%
  • HubSpot vs Zendesk: 8.2%
  • HubSpot vs Intuit: 6.9%
  • HubSpot vs Intercom: 5%
  • HubSpot vs WhatsApp: 5%
  • HubSpot vs WooCommerce: 4.9%
  • HubSpot vs Tawk.to: 4.1%
  • HubSpot vs Wix: 3.6%
  • HubSpot vs ActiveCampaign: 3.5%
  • HubSpot vs Atlassian: 3.4%

Data current as of July 2026

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Live head-to-head win rates against Shopify and other competitors, plus target accounts in-market and shifting retention risk - updated daily.

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