Atlassian (Cloud) Customer Signals
2282 Atlassian (Cloud) customers opened a competitor trial in the last 40 days. See which competitors are winning them, where retention risk is concentrated, and how Atlassian (Cloud)'s competitive position is shifting.
Where Atlassian (Cloud) wins customers from competitors
Accounts that switched from a competitor to Atlassian (Cloud) over the last 12 months. Each figure is Atlassian (Cloud)'s win rate in switches against that competitor, ranked from highest to lowest.
Where Atlassian (Cloud) lost customers in the last 12 months
Atlassian (Cloud)'s biggest competitive threats. Each ribbon shows a vendor that picked up a churned Atlassian (Cloud) customer in the last 12 months; thickness = share of all churns.
- Atlassian (Cloud) vs Zendesk: 26.2%
- Atlassian (Cloud) vs OpenAI: 9%
- Atlassian (Cloud) vs Freshworks: 8.6%
- Atlassian (Cloud) vs HubSpot: 8.4%
- Atlassian (Cloud) vs WhatsApp: 7.3%
- Atlassian (Cloud) vs Intercom: 4.5%
- Atlassian (Cloud) vs Zoho: 2.9%
- Atlassian (Cloud) vs Tawk.to: 2.7%
- Atlassian (Cloud) vs Rocket.Chat: 2.4%
- Atlassian (Cloud) vs SalesForce: 2%
Data current as of August 2026
2282 of your customers are trialling competitors
right now.
See exactly which accounts, which competitors are winning them, and where you can still turn the trial around before it becomes a churn.
Live data · Updated daily · No credit card