Win / Loss Data

HubSpot (COS) Customer Signals

365 HubSpot (COS) customers opened a competitor trial in the last 40 days. See which competitors are winning them, where retention risk is concentrated, and how HubSpot (COS)'s competitive position is shifting.

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48%Win rate
4Rivals tracked
365In-market
Competitive wins

Where HubSpot (COS) wins customers from competitors

Accounts that switched from a competitor to HubSpot (COS) over the last 12 months. Each figure is HubSpot (COS)'s win rate in switches against that competitor, ranked from highest to lowest.

CompetitorWin rate
Sitecore
65%
contentful
49%
Adobe
47%
More competitors in the full datasetUnlock the full dataset
Churn destinations

Where HubSpot (COS) lost customers in the last 12 months

HubSpot (COS)'s biggest competitive threats. Each ribbon shows a vendor that picked up a churned HubSpot (COS) customer in the last 12 months; thickness = share of all churns.

Where HubSpot (COS) customers went when they churned in the last 12 months. Ribbon thickness reflects each destination's share of total churns.Where HubSpot (COS) customers went when they churned in the last 12 months. Ribbon thickness reflects each destination's share of total churns.HubSpot (COS)HubSpot (COS) vs Sanity: 31.1%SanityHubSpot (COS) vs contentful: 30.4%contentfulHubSpot (COS) vs Adobe: 26.7%AdobeHubSpot (COS) vs Sitecore: 11.8%Sitecore
  • HubSpot (COS) vs Sanity: 31.1%
  • HubSpot (COS) vs contentful: 30.4%
  • HubSpot (COS) vs Adobe: 26.7%
  • HubSpot (COS) vs Sitecore: 11.8%

Data current as of August 2026

Hi HubSpot (COS) team

365 of your customers are trialling competitors
right now.

See exactly which accounts, which competitors are winning them, and where you can still turn the trial around before it becomes a churn.

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