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Win / Loss Data

Instacart Customer Signals

See Instacart's live competitive picture - head-to-head win rates against Shopify and other competitors, where retention risk is concentrated, and how the category is shifting.

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32%Win rate
1Rivals tracked
0In-market
Churn destinations

Where Instacart lost customers in the last 12 months

Instacart's biggest competitive threats: every vendor that picked up a churned Instacart customer in the last 12 months, ranked by share of all churns.

Where Instacart customers went when they churned in the last 12 months. Ribbon thickness reflects each destination's share of total churns.Where Instacart customers went when they churned in the last 12 months. Ribbon thickness reflects each destination's share of total churns.InstacartInstacart vs Shopify: 75%ShopifyInstacart vs Wix: 10%WixInstacart vs BigCommerce: 5%BigCommerceInstacart vs Squarespace: 5%SquarespaceInstacart vs WooCommerce: 5%WooCommerce

Data current as of September 2026

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