Win / Loss Data

Shopify Customer Signals

See Shopify's live competitive picture - head-to-head win rates against klaviyo and other competitors, where retention risk is concentrated, and how the category is shifting.

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Competitive wins

Where Shopify wins customers from competitors

Accounts that switched from a competitor to Shopify over the last 12 months. Each figure is Shopify's win rate in switches against that competitor, ranked from highest to lowest.

CompetitorWin rate
Facebook
82%
Tawk.to
78%
Intuit
74%
Tidio
73%
Wix
70%
HubSpot
65%
WooCommerce
56%
Avada
53%
WhatsApp
49%
klaviyo
38%
Churn destinations

Where Shopify lost customers in the last 12 months

Shopify's biggest competitive threats. Each ribbon shows a vendor that picked up a churned Shopify customer in the last 12 months; thickness = share of all churns.

Where Shopify customers went when they churned in the last 12 months. Ribbon thickness reflects each destination's share of total churns.Where Shopify customers went when they churned in the last 12 months. Ribbon thickness reflects each destination's share of total churns.ShopifyShopify vs klaviyo: 35.6%klaviyoShopify vs Intuit: 7.8%IntuitShopify vs Tidio: 6.7%TidioShopify vs Avada: 6%AvadaShopify vs Gorgias: 5%GorgiasShopify vs WhatsApp: 4.9%WhatsAppShopify vs Wix: 3.2%WixShopify vs WooCommerce: 3%WooCommerceShopify vs HubSpot: 2.9%HubSpotShopify vs Zendesk: 2.5%Zendesk
  • Shopify vs klaviyo: 35.6%
  • Shopify vs Intuit: 7.8%
  • Shopify vs Tidio: 6.7%
  • Shopify vs Avada: 6%
  • Shopify vs Gorgias: 5%
  • Shopify vs WhatsApp: 4.9%
  • Shopify vs Wix: 3.2%
  • Shopify vs WooCommerce: 3%
  • Shopify vs HubSpot: 2.9%
  • Shopify vs Zendesk: 2.5%

Data current as of July 2026

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Live head-to-head win rates against klaviyo and other competitors, plus target accounts in-market and shifting retention risk - updated daily.

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