Win / Loss Data

Shopify Customer Signals

33355 Shopify customers opened a competitor trial in the last 40 days. See which competitors are winning them, where retention risk is concentrated, and how Shopify's competitive position is shifting.

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76%Win rate
37Rivals tracked
33355In-market
Competitive wins

Where Shopify wins customers from competitors

Accounts that switched from a competitor to Shopify over the last 12 months. Each figure is Shopify's win rate in switches against that competitor, ranked from highest to lowest.

CompetitorWin rate
Avada
99%
Volusion
99%
Adobe
94%
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Churn destinations

Where Shopify lost customers in the last 12 months

Shopify's biggest competitive threats. Each ribbon shows a vendor that picked up a churned Shopify customer in the last 12 months; thickness = share of all churns.

Where Shopify customers went when they churned in the last 12 months. Ribbon thickness reflects each destination's share of total churns.Where Shopify customers went when they churned in the last 12 months. Ribbon thickness reflects each destination's share of total churns.ShopifyShopify vs WooCommerce: 37.8%WooCommerceShopify vs Squarespace: 25.2%SquarespaceShopify vs Wix: 16.6%WixShopify vs Webflow: 6.7%WebflowShopify vs Adobe: 3.2%AdobeShopify vs BigCommerce: 3%BigCommerceShopify vs OpenCart: 2.3%OpenCartShopify vs PrestaShop: 1.4%PrestaShopShopify vs Drupal: 0.7%DrupalShopify vs SalesForce: 0.7%SalesForce
  • Shopify vs WooCommerce: 37.8%
  • Shopify vs Squarespace: 25.2%
  • Shopify vs Wix: 16.6%
  • Shopify vs Webflow: 6.7%
  • Shopify vs Adobe: 3.2%
  • Shopify vs BigCommerce: 3%
  • Shopify vs OpenCart: 2.3%
  • Shopify vs PrestaShop: 1.4%
  • Shopify vs Drupal: 0.7%
  • Shopify vs SalesForce: 0.7%

Data current as of August 2026

Hi Shopify team

33355 of your customers are trialling competitors
right now.

See exactly which accounts, which competitors are winning them, and where you can still turn the trial around before it becomes a churn.

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