Win / Loss Data

BigCommerce Customer Signals

See BigCommerce's live competitive picture - head-to-head win rates against Shopify and other competitors, where retention risk is concentrated, and how the category is shifting.

Unlock the full dataset
Competitive wins

Where BigCommerce wins customers from competitors

Accounts that switched from a competitor to BigCommerce over the last 12 months. Each figure is BigCommerce's win rate in switches against that competitor, ranked from highest to lowest.

CompetitorWin rate
Volusion
97%
osCommerce
97%
Drupal
83%
7 more competitors in the full datasetUnlock the full dataset
Churn destinations

Where BigCommerce lost customers in the last 12 months

BigCommerce's biggest competitive threats. Each ribbon shows a vendor that picked up a churned BigCommerce customer in the last 12 months; thickness = share of all churns.

Where BigCommerce customers went when they churned in the last 12 months. Ribbon thickness reflects each destination's share of total churns.Where BigCommerce customers went when they churned in the last 12 months. Ribbon thickness reflects each destination's share of total churns.BigCommerceBigCommerce vs Shopify: 45.5%ShopifyBigCommerce vs Intuit: 14.3%IntuitBigCommerce vs Zendesk: 3.9%ZendeskBigCommerce vs Adobe: 3.9%AdobeBigCommerce vs klaviyo: 3.6%klaviyoBigCommerce vs HubSpot: 3.4%HubSpotBigCommerce vs WooCommerce: 3.3%WooCommerceBigCommerce vs Olark: 3.2%OlarkBigCommerce vs Klarna: 2.1%KlarnaBigCommerce vs OpenCart: 1.6%OpenCart
  • BigCommerce vs Shopify: 45.5%
  • BigCommerce vs Intuit: 14.3%
  • BigCommerce vs Zendesk: 3.9%
  • BigCommerce vs Adobe: 3.9%
  • BigCommerce vs klaviyo: 3.6%
  • BigCommerce vs HubSpot: 3.4%
  • BigCommerce vs WooCommerce: 3.3%
  • BigCommerce vs Olark: 3.2%
  • BigCommerce vs Klarna: 2.1%
  • BigCommerce vs OpenCart: 1.6%

Data current as of July 2026

Hi BigCommerce team

See who's picking up BigCommerce customers
right now.

Live head-to-head win rates against Shopify and other competitors, plus target accounts in-market and shifting retention risk - updated daily.

Unlock the full dataset

Live data · Updated daily · No credit card