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Win / Loss Data

BigCommerce Customer Signals

67 BigCommerce customers opened a competitor trial in the last 40 days. See which competitors are winning them, where retention risk is concentrated, and how BigCommerce's competitive position is shifting.

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34%Win rate
26Rivals tracked
67In-market
Competitive wins

Where BigCommerce wins customers from competitors

Accounts that switched from a competitor to BigCommerce over the last 12 months.Each figure is a recency-weighted, Bayesian-smoothed estimate of BigCommerce's win rate in switches against that competitor, ranked from highest to lowest.

CompetitorEstimated win rate
Volusion
95%
Adobe
86%
Zen Cart
80%
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Churn destinations

Where BigCommerce lost customers in the last 12 months

BigCommerce's biggest competitive threats: every vendor that picked up a churned BigCommerce customer in the last 12 months, ranked by share of all churns.

Where BigCommerce customers went when they churned in the last 12 months. Ribbon thickness reflects each destination's share of total churns.Where BigCommerce customers went when they churned in the last 12 months. Ribbon thickness reflects each destination's share of total churns.BigCommerceBigCommerce vs Shopify: 77.8%ShopifyBigCommerce vs WooCommerce: 6.8%WooCommerceBigCommerce vs Adobe: 5.5%AdobeBigCommerce vs OpenCart: 2.3%OpenCartBigCommerce vs Wix: 1.9%WixBigCommerce vs Squarespace: 1.9%SquarespaceBigCommerce vs PrestaShop: 0.9%PrestaShopBigCommerce vs Webflow: 0.5%WebflowBigCommerce vs Avada: 0.5%AvadaBigCommerce vs Drupal: 0.4%Drupal

Data current as of September 2026

Hi BigCommerce team

67 of your customers are trialling competitors
right now.

See exactly which accounts, which competitors are winning them, and where you can still turn the trial around before it becomes a churn.

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