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SAP (Business Technology Platform) customer signalsERP

50 SAP (Business Technology Platform) customers show competitor trial signals.

See which customers are trying competing software, which products we detected, and where a customer check-in could help.

Where SAP (Business Technology Platform) customers switched in the last 12 months

This chart shows where observed switches away from SAP (Business Technology Platform) went over the last 12 months. Each percentage is that vendor's share of all observed switches from SAP (Business Technology Platform) to another tracked vendor. Churn with no identified destination is not included.

Where SAP (Business Technology Platform) customers went when they churned in the last 12 months. Ribbon thickness reflects each destination's share of total churns.Where SAP (Business Technology Platform) customers went when they churned in the last 12 months. Ribbon thickness reflects each destination's share of total churns.SAP (Business Technology Platform)SAP (Business Technology Platform) vs Salesforce: 81.4%Salesforce81.4%SAP (Business Technology Platform) vs Brevo: 14%Brevo14%SAP (Business Technology Platform) vs Freshworks: 2.3%Freshworks2.3%SAP (Business Technology Platform) vs teamblue: 2.3%teamblue2.3%
Of observed switches from SAP (Business Technology Platform),81.4%went to Salesforce

For customer success: Start with the leading destinations when reviewing cancellation reasons, competitive objections and retention messaging.

The United States is SAP's biggest market, ahead of Germany.

14% of SAP (Business Technology Platform) installs are in its biggest market and 86% are spread across 148 other countries. 24% of installs were first detected in the last 12 months.Based on more than 10,000 companies with an active install. Exact counts, every country and every vertical are in MarketSizer.

CountryShare of active installs
United States
14%
Germany
10%
United Kingdom
4%
Brazil
3%
Canada
3%
France
2%
Exact counts, the full country list, verticals and size bands are in MarketSizerRequest free access
VerticalShare of active installs
Business And Industrial
24%
Technology And Computing
10%
Automotive And Vehicles
4%
Art And Entertainment
3%
Every vertical, size band and traffic band is in MarketSizerRequest free access

Share of companies where MarketSizer detects SAP (Business Technology Platform) today, across the SAP (Business Technology Platform) family of products. Countries under 50 companies are not shown. Refreshed nightly.

How to read this data

What does a competitor trial signal mean?

MarketSizer counts a competitor trial signal when it first detects a new installation of a competing tracked vendor, within the last 40 days, on the domain of an established SAP (Business Technology Platform) customer (one detected using SAP (Business Technology Platform) for more than 60 days). It is observed activity. It does not confirm a contractual trial, dissatisfaction or an intention to leave. Use it as a prompt to investigate alongside your own account history and customer conversations. This count uses a 40-day lookback on new installations by established customers. It is not the same measure as the in-product trial status described on the Our data page, which uses a 30-day window, so the two figures should not be compared directly.

What do the switching figures measure?

The churn chart shows where observed switches away from SAP (Business Technology Platform) went over the last 12 months. Each percentage is that vendor's share of all observed switches from SAP (Business Technology Platform) to another tracked vendor. Churn with no identified destination is not included. For each listed competitor, the win rate estimates the share of observed switches between the two vendors that moved to SAP (Business Technology Platform). It is weighted towards recent activity and smoothed so that small samples do not produce extreme figures. Both cover switching MarketSizer has observed, not every customer of every vendor, and past switching does not predict what an individual customer will do next.

How current is this page's data?

The data behind this page is refreshed daily. Trial signals are counted over a rolling 40-day window and the switching figures over the last 12 months. For company-level checks, MarketSizer re-verifies a specific company's environment when you look it up. More on refresh and verification is on the Our data page.

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About SAP (Business Technology Platform)

SAP (Business Technology Platform) is tracked by MarketSizer in the ERP category.