Win / Loss Data
Zendesk Customer Signals
See Zendesk's live competitive picture - head-to-head win rates against Text and other competitors, where retention risk is concentrated, and how the category is shifting.
Competitive wins
Where Zendesk wins customers from competitors
Accounts that switched from a competitor to Zendesk over the last 12 months. Each figure is Zendesk's win rate in switches against that competitor, ranked from highest to lowest.
Churn destinations
Where Zendesk lost customers in the last 12 months
Zendesk's biggest competitive threats. Each ribbon shows a vendor that picked up a churned Zendesk customer in the last 12 months; thickness = share of all churns.
- Zendesk vs Text: 26.5%
- Zendesk vs Shopify: 8.3%
- Zendesk vs Tawk.to: 7.7%
- Zendesk vs HubSpot: 7%
- Zendesk vs WhatsApp: 4.6%
- Zendesk vs Intuit: 3.8%
- Zendesk vs Intercom: 2.8%
- Zendesk vs Chatwoot: 2.7%
- Zendesk vs klaviyo: 2.6%
- Zendesk vs Freshworks: 2%
Data current as of July 2026
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Live head-to-head win rates against Text and other competitors, plus target accounts in-market and shifting retention risk - updated daily.
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