Win / Loss Data
SalesForce Customer Signals
See SalesForce's live competitive picture - head-to-head win rates against Zendesk and other competitors, where retention risk is concentrated, and how the category is shifting.
Competitive wins
Where SalesForce wins customers from competitors
Accounts that switched from a competitor to SalesForce over the last 12 months. Each figure is SalesForce's win rate in switches against that competitor, ranked from highest to lowest.
Churn destinations
Where SalesForce lost customers in the last 12 months
SalesForce's biggest competitive threats. Each ribbon shows a vendor that picked up a churned SalesForce customer in the last 12 months; thickness = share of all churns.
- SalesForce vs Zendesk: 17%
- SalesForce vs HubSpot: 9.1%
- SalesForce vs Adobe: 8.6%
- SalesForce vs Shopify: 8.5%
- SalesForce vs OpenAI: 5.1%
- SalesForce vs SnapEngage: 5.1%
- SalesForce vs Intercom: 3.8%
- SalesForce vs Brevo: 3.3%
- SalesForce vs Atlassian: 3%
- SalesForce vs Intuit: 2.7%
Data current as of July 2026
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Live head-to-head win rates against Zendesk and other competitors, plus target accounts in-market and shifting retention risk - updated daily.
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