Win / Loss Data

Humm Customer Signals

See Humm's live competitive picture - head-to-head win rates against Shopify and other competitors, where retention risk is concentrated, and how the category is shifting.

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Competitive wins

Where Humm wins customers from competitors

Accounts that switched from a competitor to Humm over the last 12 months. Each figure is Humm's win rate in switches against that competitor, ranked from highest to lowest.

CompetitorWin rate
Adobe
71%
PayPal
60%
WooCommerce
57%
7 more competitors in the full datasetUnlock the full dataset
Churn destinations

Where Humm lost customers in the last 12 months

Humm's biggest competitive threats. Each ribbon shows a vendor that picked up a churned Humm customer in the last 12 months; thickness = share of all churns.

Where Humm customers went when they churned in the last 12 months. Ribbon thickness reflects each destination's share of total churns.Where Humm customers went when they churned in the last 12 months. Ribbon thickness reflects each destination's share of total churns.HummHumm vs Shopify: 36.5%ShopifyHumm vs Klarna: 34.8%KlarnaHumm vs Clearpay: 18.1%ClearpayHumm vs WooCommerce: 2%WooCommerceHumm vs BigCommerce: 1.7%BigCommerceHumm vs Avada: 1.7%AvadaHumm vs Adobe: 1.3%AdobeHumm vs Sezzle: 1%SezzleHumm vs PayPal: 0.7%PayPalHumm vs affirm: 0.7%affirm
  • Humm vs Shopify: 36.5%
  • Humm vs Klarna: 34.8%
  • Humm vs Clearpay: 18.1%
  • Humm vs WooCommerce: 2%
  • Humm vs BigCommerce: 1.7%
  • Humm vs Avada: 1.7%
  • Humm vs Adobe: 1.3%
  • Humm vs Sezzle: 1%
  • Humm vs PayPal: 0.7%
  • Humm vs affirm: 0.7%

Data current as of July 2026

Hi Humm team

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Live head-to-head win rates against Shopify and other competitors, plus target accounts in-market and shifting retention risk - updated daily.

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