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Win / Loss Data

Humm Customer Signals

8 Humm customers opened a competitor trial in the last 40 days. See which competitors are winning them, where retention risk is concentrated, and how Humm's competitive position is shifting.

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23%Win rate
7Rivals tracked
8In-market
Competitive wins

Where Humm wins customers from competitors

Accounts that switched from a competitor to Humm over the last 12 months.Each figure is a recency-weighted, Bayesian-smoothed estimate of Humm's win rate in switches against that competitor, ranked from highest to lowest.

CompetitorEstimated win rate
affirm
48%
Partial.ly
45%
PayPal
44%
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Churn destinations

Where Humm lost customers in the last 12 months

Humm's biggest competitive threats: every vendor that picked up a churned Humm customer in the last 12 months, ranked by share of all churns.

Where Humm customers went when they churned in the last 12 months. Ribbon thickness reflects each destination's share of total churns.Where Humm customers went when they churned in the last 12 months. Ribbon thickness reflects each destination's share of total churns.HummHumm vs Klarna: 61.2%KlarnaHumm vs Clearpay: 32.1%ClearpayHumm vs Snap Finance: 1.9%Snap FinanceHumm vs Sezzle: 1.5%SezzleHumm vs Partial.ly: 1.1%Partial.lyHumm vs affirm: 1.1%affirmHumm vs PayPal: 1.1%PayPal

Data current as of September 2026

Hi Humm team

8 of your customers are trialling competitors
right now.

See exactly which accounts, which competitors are winning them, and where you can still turn the trial around before it becomes a churn.

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