Win / Loss Data

Klarna Customer Signals

See Klarna's live competitive picture - head-to-head win rates against Shopify and other competitors, where retention risk is concentrated, and how the category is shifting.

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Competitive wins

Where Klarna wins customers from competitors

Accounts that switched from a competitor to Klarna over the last 12 months. Each figure is Klarna's win rate in switches against that competitor, ranked from highest to lowest.

CompetitorWin rate
Shopware
84%
PrestaShop
76%
Adobe
73%
7 more competitors in the full datasetUnlock the full dataset
Churn destinations

Where Klarna lost customers in the last 12 months

Klarna's biggest competitive threats. Each ribbon shows a vendor that picked up a churned Klarna customer in the last 12 months; thickness = share of all churns.

Where Klarna customers went when they churned in the last 12 months. Ribbon thickness reflects each destination's share of total churns.Where Klarna customers went when they churned in the last 12 months. Ribbon thickness reflects each destination's share of total churns.KlarnaKlarna vs Shopify: 70.8%ShopifyKlarna vs Squarespace: 20.2%SquarespaceKlarna vs WooCommerce: 4.5%WooCommerceKlarna vs Clearpay: 1%ClearpayKlarna vs Avada: 0.6%AvadaKlarna vs Adobe: 0.5%AdobeKlarna vs OpenCart: 0.4%OpenCartKlarna vs Wix: 0.3%WixKlarna vs SalesForce: 0.3%SalesForceKlarna vs BigCommerce: 0.2%BigCommerce
  • Klarna vs Shopify: 70.8%
  • Klarna vs Squarespace: 20.2%
  • Klarna vs WooCommerce: 4.5%
  • Klarna vs Clearpay: 1%
  • Klarna vs Avada: 0.6%
  • Klarna vs Adobe: 0.5%
  • Klarna vs OpenCart: 0.4%
  • Klarna vs Wix: 0.3%
  • Klarna vs SalesForce: 0.3%
  • Klarna vs BigCommerce: 0.2%

Data current as of July 2026

Hi Klarna team

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Live head-to-head win rates against Shopify and other competitors, plus target accounts in-market and shifting retention risk - updated daily.

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