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Win / Loss Data

Klarna Customer Signals

2501 Klarna customers opened a competitor trial in the last 40 days. See which competitors are winning them, where retention risk is concentrated, and how Klarna's competitive position is shifting.

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57%Win rate
9Rivals tracked
2501In-market
Competitive wins

Where Klarna wins customers from competitors

Accounts that switched from a competitor to Klarna over the last 12 months.Each figure is a recency-weighted, Bayesian-smoothed estimate of Klarna's win rate in switches against that competitor, ranked from highest to lowest.

CompetitorEstimated win rate
Humm
83%
Partial.ly
78%
PayPal
72%
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Churn destinations

Where Klarna lost customers in the last 12 months

Klarna's biggest competitive threats: every vendor that picked up a churned Klarna customer in the last 12 months, ranked by share of all churns.

Where Klarna customers went when they churned in the last 12 months. Ribbon thickness reflects each destination's share of total churns.Where Klarna customers went when they churned in the last 12 months. Ribbon thickness reflects each destination's share of total churns.KlarnaKlarna vs Clearpay: 60.6%ClearpayKlarna vs affirm: 12.7%affirmKlarna vs Sezzle: 11.6%SezzleKlarna vs PayPal: 6.5%PayPalKlarna vs scalapay: 6.4%scalapayKlarna vs Partial.ly: 0.9%Partial.lyKlarna vs Humm: 0.6%HummKlarna vs Oney: 0.5%OneyKlarna vs Snap Finance: 0.2%Snap Finance

Data current as of September 2026

Hi Klarna team

2501 of your customers are trialling competitors
right now.

See exactly which accounts, which competitors are winning them, and where you can still turn the trial around before it becomes a churn.

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