Win / Loss Data

affirm Customer Signals

See affirm's live competitive picture - head-to-head win rates against Shopify and other competitors, where retention risk is concentrated, and how the category is shifting.

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Competitive wins

Where affirm wins customers from competitors

Accounts that switched from a competitor to affirm over the last 12 months. Each figure is affirm's win rate in switches against that competitor, ranked from highest to lowest.

CompetitorWin rate
Adobe
79%
PayPal
72%
WooCommerce
69%
7 more competitors in the full datasetUnlock the full dataset
Churn destinations

Where affirm lost customers in the last 12 months

affirm's biggest competitive threats. Each ribbon shows a vendor that picked up a churned affirm customer in the last 12 months; thickness = share of all churns.

Where affirm customers went when they churned in the last 12 months. Ribbon thickness reflects each destination's share of total churns.Where affirm customers went when they churned in the last 12 months. Ribbon thickness reflects each destination's share of total churns.affirmaffirm vs Shopify: 63.7%Shopifyaffirm vs Klarna: 13.1%Klarnaaffirm vs Clearpay: 5.5%Clearpayaffirm vs WooCommerce: 3.9%WooCommerceaffirm vs Sezzle: 2.7%Sezzleaffirm vs SalesForce: 2%SalesForceaffirm vs BigCommerce: 1.9%BigCommerceaffirm vs Adobe: 1.6%Adobeaffirm vs Avada: 1.5%Avadaaffirm vs Appstle: 1.1%Appstle
  • affirm vs Shopify: 63.7%
  • affirm vs Klarna: 13.1%
  • affirm vs Clearpay: 5.5%
  • affirm vs WooCommerce: 3.9%
  • affirm vs Sezzle: 2.7%
  • affirm vs SalesForce: 2%
  • affirm vs BigCommerce: 1.9%
  • affirm vs Adobe: 1.6%
  • affirm vs Avada: 1.5%
  • affirm vs Appstle: 1.1%

Data current as of July 2026

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Live head-to-head win rates against Shopify and other competitors, plus target accounts in-market and shifting retention risk - updated daily.

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