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Win / Loss Data

affirm Customer Signals

156 affirm customers opened a competitor trial in the last 40 days. See which competitors are winning them, where retention risk is concentrated, and how affirm's competitive position is shifting.

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56%Win rate
7Rivals tracked
156In-market
Competitive wins

Where affirm wins customers from competitors

Accounts that switched from a competitor to affirm over the last 12 months.Each figure is a recency-weighted, Bayesian-smoothed estimate of affirm's win rate in switches against that competitor, ranked from highest to lowest.

CompetitorEstimated win rate
PayPal
71%
Partial.ly
56%
Klarna
54%
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Churn destinations

Where affirm lost customers in the last 12 months

affirm's biggest competitive threats: every vendor that picked up a churned affirm customer in the last 12 months, ranked by share of all churns.

Where affirm customers went when they churned in the last 12 months. Ribbon thickness reflects each destination's share of total churns.Where affirm customers went when they churned in the last 12 months. Ribbon thickness reflects each destination's share of total churns.affirmaffirm vs Klarna: 59.6%Klarnaaffirm vs Clearpay: 25.7%Clearpayaffirm vs Sezzle: 11.7%Sezzleaffirm vs PayPal: 2.2%PayPalaffirm vs Partial.ly: 0.4%Partial.lyaffirm vs Humm: 0.2%Hummaffirm vs scalapay: 0.1%scalapay

Data current as of September 2026

Hi affirm team

156 of your customers are trialling competitors
right now.

See exactly which accounts, which competitors are winning them, and where you can still turn the trial around before it becomes a churn.

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