Win / Loss Data

CallTrackingMetrics Customer Signals

See CallTrackingMetrics's live competitive picture - head-to-head win rates against CallRail and other competitors, where retention risk is concentrated, and how the category is shifting.

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Competitive wins

Where CallTrackingMetrics wins customers from competitors

Accounts that switched from a competitor to CallTrackingMetrics over the last 12 months. Each figure is CallTrackingMetrics's win rate in switches against that competitor, ranked from highest to lowest.

CompetitorWin rate
braze
78%
Appcues
46%
CallRail
44%
2 more competitors in the full datasetUnlock the full dataset
Churn destinations

Where CallTrackingMetrics lost customers in the last 12 months

CallTrackingMetrics's biggest competitive threats. Each ribbon shows a vendor that picked up a churned CallTrackingMetrics customer in the last 12 months; thickness = share of all churns.

Where CallTrackingMetrics customers went when they churned in the last 12 months. Ribbon thickness reflects each destination's share of total churns.Where CallTrackingMetrics customers went when they churned in the last 12 months. Ribbon thickness reflects each destination's share of total churns.CallTrackingMetricsCallTrackingMetrics vs CallRail: 80.6%CallRailCallTrackingMetrics vs Invoca: 17.7%InvocaCallTrackingMetrics vs Appcues: 0.9%AppcuesCallTrackingMetrics vs Text Request: 0.5%Text RequestCallTrackingMetrics vs braze: 0.3%braze
  • CallTrackingMetrics vs CallRail: 80.6%
  • CallTrackingMetrics vs Invoca: 17.7%
  • CallTrackingMetrics vs Appcues: 0.9%
  • CallTrackingMetrics vs Text Request: 0.5%
  • CallTrackingMetrics vs braze: 0.3%

Data current as of July 2026

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Live head-to-head win rates against CallRail and other competitors, plus target accounts in-market and shifting retention risk - updated daily.

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