Win / Loss Data

Appcues Customer Signals

See Appcues's live competitive picture - head-to-head win rates against CallRail and other competitors, where retention risk is concentrated, and how the category is shifting.

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Competitive wins

Where Appcues wins customers from competitors

Accounts that switched from a competitor to Appcues over the last 12 months. Each figure is Appcues's win rate in switches against that competitor, ranked from highest to lowest.

CompetitorWin rate
braze
88%
CallTrackingMetrics
54%
CallRail
25%
1 more competitor in the full datasetUnlock the full dataset
Churn destinations

Where Appcues lost customers in the last 12 months

Appcues's biggest competitive threats. Each ribbon shows a vendor that picked up a churned Appcues customer in the last 12 months; thickness = share of all churns.

Where Appcues customers went when they churned in the last 12 months. Ribbon thickness reflects each destination's share of total churns.Where Appcues customers went when they churned in the last 12 months. Ribbon thickness reflects each destination's share of total churns.AppcuesAppcues vs CallRail: 54.5%CallRailAppcues vs braze: 27.3%brazeAppcues vs CallTrackingMetrics: 7.8%CallTrackingMetricsAppcues vs Invoca: 6.5%InvocaAppcues vs Insider One: 3.9%Insider One
  • Appcues vs CallRail: 54.5%
  • Appcues vs braze: 27.3%
  • Appcues vs CallTrackingMetrics: 7.8%
  • Appcues vs Invoca: 6.5%
  • Appcues vs Insider One: 3.9%

Data current as of July 2026

Hi Appcues team

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Live head-to-head win rates against CallRail and other competitors, plus target accounts in-market and shifting retention risk - updated daily.

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