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Win / Loss Data

Appcues Customer Signals

13 Appcues customers opened a competitor trial in the last 40 days. See which competitors are winning them, where retention risk is concentrated, and how Appcues's competitive position is shifting.

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62%Win rate
4Rivals tracked
13In-market
Competitive wins

Where Appcues wins customers from competitors

Accounts that switched from a competitor to Appcues over the last 12 months.Each figure is a recency-weighted, Bayesian-smoothed estimate of Appcues's win rate in switches against that competitor, ranked from highest to lowest.

CompetitorEstimated win rate
braze
75%
CallTrackingMetrics
46%
Invoca
33%
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Churn destinations

Where Appcues lost customers in the last 12 months

Appcues's biggest competitive threats: every vendor that picked up a churned Appcues customer in the last 12 months, ranked by share of all churns.

Where Appcues customers went when they churned in the last 12 months. Ribbon thickness reflects each destination's share of total churns.Where Appcues customers went when they churned in the last 12 months. Ribbon thickness reflects each destination's share of total churns.AppcuesAppcues vs CallRail: 57%CallRailAppcues vs braze: 23%brazeAppcues vs CallTrackingMetrics: 8.9%CallTrackingMetricsAppcues vs Invoca: 6.7%InvocaAppcues vs Insider One: 2.2%Insider OneAppcues vs Google Cloud: 0.7%Google CloudAppcues vs MessageGears: 0.7%MessageGearsAppcues vs Text: 0.7%Text

Data current as of September 2026

Hi Appcues team

13 of your customers are trialling competitors
right now.

See exactly which accounts, which competitors are winning them, and where you can still turn the trial around before it becomes a churn.

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