Win / Loss Data

Invoca Customer Signals

See Invoca's live competitive picture - head-to-head win rates against CallRail and other competitors, where retention risk is concentrated, and how the category is shifting.

Unlock the full dataset
Competitive wins

Where Invoca wins customers from competitors

Accounts that switched from a competitor to Invoca over the last 12 months. Each figure is Invoca's win rate in switches against that competitor, ranked from highest to lowest.

CompetitorWin rate
CallTrackingMetrics
91%
Appcues
83%
braze
75%
1 more competitor in the full datasetUnlock the full dataset
Churn destinations

Where Invoca lost customers in the last 12 months

Invoca's biggest competitive threats. Each ribbon shows a vendor that picked up a churned Invoca customer in the last 12 months; thickness = share of all churns.

Where Invoca customers went when they churned in the last 12 months. Ribbon thickness reflects each destination's share of total churns.Where Invoca customers went when they churned in the last 12 months. Ribbon thickness reflects each destination's share of total churns.InvocaInvoca vs CallRail: 95.4%CallRailInvoca vs CallTrackingMetrics: 4%CallTrackingMetricsInvoca vs Appcues: 0.3%AppcuesInvoca vs braze: 0.3%braze
  • Invoca vs CallRail: 95.4%
  • Invoca vs CallTrackingMetrics: 4%
  • Invoca vs Appcues: 0.3%
  • Invoca vs braze: 0.3%

Data current as of July 2026

Hi Invoca team

See who's picking up Invoca customers
right now.

Live head-to-head win rates against CallRail and other competitors, plus target accounts in-market and shifting retention risk - updated daily.

Unlock the full dataset

Live data · Updated daily · No credit card