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Win / Loss Data

Invoca Customer Signals

33 Invoca customers opened a competitor trial in the last 40 days. See which competitors are winning them, where retention risk is concentrated, and how Invoca's competitive position is shifting.

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54%Win rate
5Rivals tracked
33In-market
Competitive wins

Where Invoca wins customers from competitors

Accounts that switched from a competitor to Invoca over the last 12 months.Each figure is a recency-weighted, Bayesian-smoothed estimate of Invoca's win rate in switches against that competitor, ranked from highest to lowest.

CompetitorEstimated win rate
braze
74%
Appcues
67%
CallTrackingMetrics
63%
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Churn destinations

Where Invoca lost customers in the last 12 months

Invoca's biggest competitive threats: every vendor that picked up a churned Invoca customer in the last 12 months, ranked by share of all churns.

Where Invoca customers went when they churned in the last 12 months. Ribbon thickness reflects each destination's share of total churns.Where Invoca customers went when they churned in the last 12 months. Ribbon thickness reflects each destination's share of total churns.InvocaInvoca vs CallRail: 95.1%CallRailInvoca vs CallTrackingMetrics: 4.2%CallTrackingMetricsInvoca vs Text Request: 0.3%Text RequestInvoca vs Appcues: 0.2%AppcuesInvoca vs braze: 0.2%braze

Data current as of September 2026

Hi Invoca team

33 of your customers are trialling competitors
right now.

See exactly which accounts, which competitors are winning them, and where you can still turn the trial around before it becomes a churn.

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