Win / Loss Data

braze Customer Signals

See braze's live competitive picture - head-to-head win rates against Appcues and other competitors, where retention risk is concentrated, and how the category is shifting.

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Competitive wins

Where braze wins customers from competitors

Accounts that switched from a competitor to braze over the last 12 months. Each figure is braze's win rate in switches against that competitor, ranked from highest to lowest.

CompetitorWin rate
Insider One
56%
CallRail
41%
Invoca
25%
3 more competitors in the full datasetUnlock the full dataset
Churn destinations

Where braze lost customers in the last 12 months

braze's biggest competitive threats. Each ribbon shows a vendor that picked up a churned braze customer in the last 12 months; thickness = share of all churns.

Where braze customers went when they churned in the last 12 months. Ribbon thickness reflects each destination's share of total churns.Where braze customers went when they churned in the last 12 months. Ribbon thickness reflects each destination's share of total churns.brazebraze vs Appcues: 74.9%Appcuesbraze vs CallRail: 10.8%CallRailbraze vs Insider One: 7.9%Insider Onebraze vs CallTrackingMetrics: 3.4%CallTrackingMetricsbraze vs Invoca: 1.5%Invocabraze vs Text: 1.5%Text
  • braze vs Appcues: 74.9%
  • braze vs CallRail: 10.8%
  • braze vs Insider One: 7.9%
  • braze vs CallTrackingMetrics: 3.4%
  • braze vs Invoca: 1.5%
  • braze vs Text: 1.5%

Data current as of July 2026

Hi braze team

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Live head-to-head win rates against Appcues and other competitors, plus target accounts in-market and shifting retention risk - updated daily.

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