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Win / Loss Data

braze Customer Signals

57 braze customers opened a competitor trial in the last 40 days. See which competitors are winning them, where retention risk is concentrated, and how braze's competitive position is shifting.

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25%Win rate
5Rivals tracked
57In-market
Competitive wins

Where braze wins customers from competitors

Accounts that switched from a competitor to braze over the last 12 months.Each figure is a recency-weighted, Bayesian-smoothed estimate of braze's win rate in switches against that competitor, ranked from highest to lowest.

CompetitorEstimated win rate
CallTrackingMetrics
57%
Insider One
51%
CallRail
30%
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Churn destinations

Where braze lost customers in the last 12 months

braze's biggest competitive threats: every vendor that picked up a churned braze customer in the last 12 months, ranked by share of all churns.

Where braze customers went when they churned in the last 12 months. Ribbon thickness reflects each destination's share of total churns.Where braze customers went when they churned in the last 12 months. Ribbon thickness reflects each destination's share of total churns.brazebraze vs Appcues: 69.1%Appcuesbraze vs CallRail: 13.7%CallRailbraze vs Insider One: 9.2%Insider Onebraze vs CallTrackingMetrics: 3.4%CallTrackingMetricsbraze vs Invoca: 1.5%Invocabraze vs Text: 1.1%Textbraze vs Google Cloud: 0.8%Google Cloudbraze vs Envybox: 0.8%Envyboxbraze vs Text Request: 0.4%Text Request

Data current as of September 2026

Hi braze team

57 of your customers are trialling competitors
right now.

See exactly which accounts, which competitors are winning them, and where you can still turn the trial around before it becomes a churn.

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