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Win / Loss Data

CallRail Customer Signals

560 CallRail customers opened a competitor trial in the last 40 days. See which competitors are winning them, where retention risk is concentrated, and how CallRail's competitive position is shifting.

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55%Win rate
9Rivals tracked
560In-market
Competitive wins

Where CallRail wins customers from competitors

Accounts that switched from a competitor to CallRail over the last 12 months.Each figure is a recency-weighted, Bayesian-smoothed estimate of CallRail's win rate in switches against that competitor, ranked from highest to lowest.

CompetitorEstimated win rate
Appcues
79%
braze
70%
Invoca
68%
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Churn destinations

Where CallRail lost customers in the last 12 months

CallRail's biggest competitive threats: every vendor that picked up a churned CallRail customer in the last 12 months, ranked by share of all churns.

Where CallRail customers went when they churned in the last 12 months. Ribbon thickness reflects each destination's share of total churns.Where CallRail customers went when they churned in the last 12 months. Ribbon thickness reflects each destination's share of total churns.CallRailCallRail vs CallTrackingMetrics: 53.5%CallTrackingMetricsCallRail vs Invoca: 37.1%InvocaCallRail vs MessageGears: 4.1%MessageGearsCallRail vs braze: 1.3%brazeCallRail vs Appcues: 1.3%AppcuesCallRail vs Insider One: 1.1%Insider OneCallRail vs Text: 0.6%TextCallRail vs Text Request: 0.6%Text RequestCallRail vs Google Cloud: 0.4%Google Cloud

Data current as of September 2026

Hi CallRail team

560 of your customers are trialling competitors
right now.

See exactly which accounts, which competitors are winning them, and where you can still turn the trial around before it becomes a churn.

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