49 nosto customers show competitor trial signals.
See which customers are trying competing software, which products we detected, and where a customer check-in could help.
Where nosto customers switched in the last 12 months
This chart shows where observed switches away from nosto went over the last 12 months. Each percentage is that vendor's share of all observed switches from nosto to another tracked vendor. Churn with no identified destination is not included.
nosto vs Shopify: 52.3%
nosto vs Adobe: 18.4%
nosto vs PrestaShop: 6.5%
nosto vs Algolia: 5.8%
nosto vs Salesforce: 2.7%
nosto vs Athos Commerce: 2.2%
nosto vs Shopware: 2%
nosto vs WooCommerce: 1.7%
nosto vs BigCommerce: 1.2%
nosto vs Avada: 1%
For customer success: Start with the leading destinations when reviewing cancellation reasons, competitive objections and retention messaging.
nosto's estimated win rates in customer switches
Compare nosto's estimated switching win rate against each listed competitor, using observed switching activity from the last 12 months. For each competitor, the percentage estimates the share of observed switches between the two vendors that moved to nosto.
How this is calculated
Accounts that switched from a competitor to nosto over the last 12 months. Each figure is a recency-weighted, Bayesian-smoothed estimate of nosto's win rate in switches against that competitor, ranked from highest to lowest.
For sales: Use these comparisons to choose competitive segments to investigate and battlecards to review. Compare each rate with switching volume in your own data before prioritising a market.
Where nosto is installed today
1,915 companies run nosto across 73 countries. United States is the largest at 468, 24% of the total; 76% are outside it. 520 were first detected in the last 12 months.
Companies where MarketSizer detects nosto today, across the nosto family of products. Countries under 50 companies are not shown. Refreshed nightly.
How to read this data
What does a competitor trial signal mean?
MarketSizer counts a competitor trial signal when it first detects a new installation of a competing tracked vendor, within the last 40 days, on the domain of an established nosto customer (one detected using nosto for more than 60 days). It is observed activity. It does not confirm a contractual trial, dissatisfaction or an intention to leave. Use it as a prompt to investigate alongside your own account history and customer conversations. This count uses a 40-day lookback on new installations by established customers. It is not the same measure as the in-product trial status described on the Our data page, which uses a 30-day window, so the two figures should not be compared directly.
What do the switching figures measure?
The churn chart shows where observed switches away from nosto went over the last 12 months. Each percentage is that vendor's share of all observed switches from nosto to another tracked vendor. Churn with no identified destination is not included. For each listed competitor, the win rate estimates the share of observed switches between the two vendors that moved to nosto. It is weighted towards recent activity and smoothed so that small samples do not produce extreme figures. Both cover switching MarketSizer has observed, not every customer of every vendor, and past switching does not predict what an individual customer will do next.
How current is this page's data?
The data behind this page is refreshed daily. Trial signals are counted over a rolling 40-day window and the switching figures over the last 12 months. For company-level checks, MarketSizer re-verifies a specific company's environment when you look it up. More on refresh and verification is on the Our data page.
Find out which nosto customers are evaluating alternatives.
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About nosto
nosto is tracked by MarketSizer in the eCommerce Platform category.