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Win / Loss Data

Subbly Customer Signals

1 Subbly customer opened a competitor trial in the last 40 days. See which competitors are winning them, where retention risk is concentrated, and how Subbly's competitive position is shifting.

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24%Win rate
6Rivals tracked
1In-market
Competitive wins

Where Subbly wins customers from competitors

Accounts that switched from a competitor to Subbly over the last 12 months.Each figure is a recency-weighted, Bayesian-smoothed estimate of Subbly's win rate in switches against that competitor, ranked from highest to lowest.

CompetitorEstimated win rate
Squarespace
53%
Wix
44%
Webflow
42%
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Churn destinations

Where Subbly lost customers in the last 12 months

Subbly's biggest competitive threats: every vendor that picked up a churned Subbly customer in the last 12 months, ranked by share of all churns.

Where Subbly customers went when they churned in the last 12 months. Ribbon thickness reflects each destination's share of total churns.Where Subbly customers went when they churned in the last 12 months. Ribbon thickness reflects each destination's share of total churns.SubblySubbly vs Shopify: 74.4%ShopifySubbly vs WooCommerce: 6.3%WooCommerceSubbly vs Squarespace: 5.9%SquarespaceSubbly vs Wix: 5.9%WixSubbly vs Webflow: 5.2%WebflowSubbly vs Appstle: 2.2%Appstle

Data current as of September 2026

Hi Subbly team

1 of your customer is trialling competitors
right now.

See exactly which accounts, which competitors are winning them, and where you can still turn the trial around before it becomes a churn.

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