3939 Wix customers show competitor trial signals.
See which customers are trying competing software, which products we detected, and where a customer check-in could help.
Where Wix customers switched in the last 12 months
This chart shows where observed switches away from Wix went over the last 12 months. Each percentage is that vendor's share of all observed switches from Wix to another tracked vendor. Churn with no identified destination is not included.
Wix vs Shopify: 36.9%
Wix vs Vercel: 29%
Wix vs Squarespace: 16.1%
Wix vs Webflow: 7.8%
Wix vs WooCommerce: 6.6%
Wix vs Algolia: 1%
Wix vs HubSpot: 0.6%
Wix vs Drupal: 0.3%
Wix vs Athos Commerce: 0.2%
Wix vs Avada: 0.2%
For customer success: Start with the leading destinations when reviewing cancellation reasons, competitive objections and retention messaging.
Wix's estimated win rates in customer switches
Compare Wix's estimated switching win rate against each listed competitor, using observed switching activity from the last 12 months. For each competitor, the percentage estimates the share of observed switches between the two vendors that moved to Wix.
How this is calculated
Accounts that switched from a competitor to Wix over the last 12 months. Each figure is a recency-weighted, Bayesian-smoothed estimate of Wix's win rate in switches against that competitor, ranked from highest to lowest.
For sales: Use these comparisons to choose competitive segments to investigate and battlecards to review. Compare each rate with switching volume in your own data before prioritising a market.
The United States is by far Wix's biggest market.
18% of Wix installs are in its biggest market and 82% are spread across 206 other countries. 19% of installs were first detected in the last 12 months.Based on more than 1 million companies with an active install. Exact counts, every country and every vertical are in MarketSizer.
Share of companies where MarketSizer detects Wix today, across the Wix family of products. Countries under 50 companies are not shown. Refreshed nightly.
How to read this data
What does a competitor trial signal mean?
MarketSizer counts a competitor trial signal when it first detects a new installation of a competing tracked vendor, within the last 40 days, on the domain of an established Wix customer (one detected using Wix for more than 60 days). It is observed activity. It does not confirm a contractual trial, dissatisfaction or an intention to leave. Use it as a prompt to investigate alongside your own account history and customer conversations. This count uses a 40-day lookback on new installations by established customers. It is not the same measure as the in-product trial status described on the Our data page, which uses a 30-day window, so the two figures should not be compared directly.
What do the switching figures measure?
The churn chart shows where observed switches away from Wix went over the last 12 months. Each percentage is that vendor's share of all observed switches from Wix to another tracked vendor. Churn with no identified destination is not included. For each listed competitor, the win rate estimates the share of observed switches between the two vendors that moved to Wix. It is weighted towards recent activity and smoothed so that small samples do not produce extreme figures. Both cover switching MarketSizer has observed, not every customer of every vendor, and past switching does not predict what an individual customer will do next.
How current is this page's data?
The data behind this page is refreshed daily. Trial signals are counted over a rolling 40-day window and the switching figures over the last 12 months. For company-level checks, MarketSizer re-verifies a specific company's environment when you look it up. More on refresh and verification is on the Our data page.
Find out which Wix customers are evaluating alternatives.
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About Wix
Wix is tracked by MarketSizer in the eCommerce Platform category.