Win / Loss Data

Wix Customer Signals

4466 Wix customers opened a competitor trial in the last 40 days. See which competitors are winning them, where retention risk is concentrated, and how Wix's competitive position is shifting.

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49%Win rate
97Rivals tracked
4466In-market
Competitive wins

Where Wix wins customers from competitors

Accounts that switched from a competitor to Wix over the last 12 months. Each figure is Wix's win rate in switches against that competitor, ranked from highest to lowest.

CompetitorWin rate
Chaty
96%
Intuit
88%
HubSpot
70%
More competitors in the full datasetUnlock the full dataset
Churn destinations

Where Wix lost customers in the last 12 months

Wix's biggest competitive threats. Each ribbon shows a vendor that picked up a churned Wix customer in the last 12 months; thickness = share of all churns.

Where Wix customers went when they churned in the last 12 months. Ribbon thickness reflects each destination's share of total churns.Where Wix customers went when they churned in the last 12 months. Ribbon thickness reflects each destination's share of total churns.WixWix vs Shopify: 36%ShopifyWix vs Squarespace: 14.5%SquarespaceWix vs Brevo: 7%BrevoWix vs Webflow: 6.9%WebflowWix vs HighLevel: 6.7%HighLevelWix vs WooCommerce: 6.1%WooCommerceWix vs WhatsApp: 5.2%WhatsAppWix vs HubSpot: 3.2%HubSpotWix vs Klarna: 2.4%KlarnaWix vs klaviyo: 1.7%klaviyo
  • Wix vs Shopify: 36%
  • Wix vs Squarespace: 14.5%
  • Wix vs Brevo: 7%
  • Wix vs Webflow: 6.9%
  • Wix vs HighLevel: 6.7%
  • Wix vs WooCommerce: 6.1%
  • Wix vs WhatsApp: 5.2%
  • Wix vs HubSpot: 3.2%
  • Wix vs Klarna: 2.4%
  • Wix vs klaviyo: 1.7%

Data current as of August 2026

Hi Wix team

4466 of your customers are trialling competitors
right now.

See exactly which accounts, which competitors are winning them, and where you can still turn the trial around before it becomes a churn.

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