Win / Loss Data

Webflow Customer Signals

See Webflow's live competitive picture - head-to-head win rates against Shopify and other competitors, where retention risk is concentrated, and how the category is shifting.

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Competitive wins

Where Webflow wins customers from competitors

Accounts that switched from a competitor to Webflow over the last 12 months. Each figure is Webflow's win rate in switches against that competitor, ranked from highest to lowest.

CompetitorWin rate
Wix (Chat)
95%
TYPO3
86%
Intuit
82%
7 more competitors in the full datasetUnlock the full dataset
Churn destinations

Where Webflow lost customers in the last 12 months

Webflow's biggest competitive threats. Each ribbon shows a vendor that picked up a churned Webflow customer in the last 12 months; thickness = share of all churns.

Where Webflow customers went when they churned in the last 12 months. Ribbon thickness reflects each destination's share of total churns.Where Webflow customers went when they churned in the last 12 months. Ribbon thickness reflects each destination's share of total churns.WebflowWebflow vs Shopify: 42.9%ShopifyWebflow vs Squarespace: 15.7%SquarespaceWebflow vs HubSpot: 8.6%HubSpotWebflow vs Wix: 8.2%WixWebflow vs WooCommerce: 5.4%WooCommerceWebflow vs Brevo: 4.7%BrevoWebflow vs Drupal: 2.3%DrupalWebflow vs klaviyo: 1.2%klaviyoWebflow vs HighLevel: 1.1%HighLevelWebflow vs Intuit: 0.9%Intuit
  • Webflow vs Shopify: 42.9%
  • Webflow vs Squarespace: 15.7%
  • Webflow vs HubSpot: 8.6%
  • Webflow vs Wix: 8.2%
  • Webflow vs WooCommerce: 5.4%
  • Webflow vs Brevo: 4.7%
  • Webflow vs Drupal: 2.3%
  • Webflow vs klaviyo: 1.2%
  • Webflow vs HighLevel: 1.1%
  • Webflow vs Intuit: 0.9%

Data current as of July 2026

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Live head-to-head win rates against Shopify and other competitors, plus target accounts in-market and shifting retention risk - updated daily.

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