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Win / Loss Data

Webflow Customer Signals

2313 Webflow customers opened a competitor trial in the last 40 days. See which competitors are winning them, where retention risk is concentrated, and how Webflow's competitive position is shifting.

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58%Win rate
29Rivals tracked
2313In-market
Competitive wins

Where Webflow wins customers from competitors

Accounts that switched from a competitor to Webflow over the last 12 months.Each figure is a recency-weighted, Bayesian-smoothed estimate of Webflow's win rate in switches against that competitor, ranked from highest to lowest.

CompetitorEstimated win rate
TYPO3
89%
Wix
78%
Drupal
78%
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Churn destinations

Where Webflow lost customers in the last 12 months

Webflow's biggest competitive threats: every vendor that picked up a churned Webflow customer in the last 12 months, ranked by share of all churns.

Where Webflow customers went when they churned in the last 12 months. Ribbon thickness reflects each destination's share of total churns.Where Webflow customers went when they churned in the last 12 months. Ribbon thickness reflects each destination's share of total churns.WebflowWebflow vs Shopify: 46.6%ShopifyWebflow vs Squarespace: 22.9%SquarespaceWebflow vs Wix: 11.3%WixWebflow vs WooCommerce: 7.6%WooCommerceWebflow vs HubSpot: 4.8%HubSpotWebflow vs Drupal: 2.4%DrupalWebflow vs TYPO3: 0.7%TYPO3Webflow vs Bitrix24: 0.7%Bitrix24Webflow vs Adobe: 0.6%AdobeWebflow vs OpenCart: 0.4%OpenCart

Data current as of September 2026

Hi Webflow team

2313 of your customers are trialling competitors
right now.

See exactly which accounts, which competitors are winning them, and where you can still turn the trial around before it becomes a churn.

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