Win / Loss Data

Appstle Customer Signals

See Appstle's live competitive picture - head-to-head win rates against Shopify and other competitors, where retention risk is concentrated, and how the category is shifting.

Unlock the full dataset
Competitive wins

Where Appstle wins customers from competitors

Accounts that switched from a competitor to Appstle over the last 12 months. Each figure is Appstle's win rate in switches against that competitor, ranked from highest to lowest.

CompetitorWin rate
Squarespace
82%
HubSpot
74%
Zendesk
72%
7 more competitors in the full datasetUnlock the full dataset
Churn destinations

Where Appstle lost customers in the last 12 months

Appstle's biggest competitive threats. Each ribbon shows a vendor that picked up a churned Appstle customer in the last 12 months; thickness = share of all churns.

Where Appstle customers went when they churned in the last 12 months. Ribbon thickness reflects each destination's share of total churns.Where Appstle customers went when they churned in the last 12 months. Ribbon thickness reflects each destination's share of total churns.AppstleAppstle vs Shopify: 47.1%ShopifyAppstle vs klaviyo: 22.4%klaviyoAppstle vs Klarna: 10.9%KlarnaAppstle vs Brevo: 2.6%BrevoAppstle vs Intuit: 2.6%IntuitAppstle vs Clearpay: 1.8%ClearpayAppstle vs Tidio: 1.8%TidioAppstle vs Gorgias: 1.5%GorgiasAppstle vs Avada: 1.3%AvadaAppstle vs HubSpot: 1.1%HubSpot
  • Appstle vs Shopify: 47.1%
  • Appstle vs klaviyo: 22.4%
  • Appstle vs Klarna: 10.9%
  • Appstle vs Brevo: 2.6%
  • Appstle vs Intuit: 2.6%
  • Appstle vs Clearpay: 1.8%
  • Appstle vs Tidio: 1.8%
  • Appstle vs Gorgias: 1.5%
  • Appstle vs Avada: 1.3%
  • Appstle vs HubSpot: 1.1%

Data current as of July 2026

Hi Appstle team

See who's picking up Appstle customers
right now.

Live head-to-head win rates against Shopify and other competitors, plus target accounts in-market and shifting retention risk - updated daily.

Unlock the full dataset

Live data · Updated daily · No credit card