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Win / Loss Data

Appstle Customer Signals

48 Appstle customers opened a competitor trial in the last 40 days. See which competitors are winning them, where retention risk is concentrated, and how Appstle's competitive position is shifting.

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22%Win rate
19Rivals tracked
48In-market
Competitive wins

Where Appstle wins customers from competitors

Accounts that switched from a competitor to Appstle over the last 12 months.Each figure is a recency-weighted, Bayesian-smoothed estimate of Appstle's win rate in switches against that competitor, ranked from highest to lowest.

CompetitorEstimated win rate
Wix
85%
Adobe
83%
WooCommerce
82%
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Churn destinations

Where Appstle lost customers in the last 12 months

Appstle's biggest competitive threats: every vendor that picked up a churned Appstle customer in the last 12 months, ranked by share of all churns.

Where Appstle customers went when they churned in the last 12 months. Ribbon thickness reflects each destination's share of total churns.Where Appstle customers went when they churned in the last 12 months. Ribbon thickness reflects each destination's share of total churns.AppstleAppstle vs Shopify: 95.6%ShopifyAppstle vs Avada: 2%AvadaAppstle vs WooCommerce: 0.7%WooCommerceAppstle vs Squarespace: 0.4%SquarespaceAppstle vs Webflow: 0.4%WebflowAppstle vs Wix: 0.2%WixAppstle vs Adobe: 0.1%AdobeAppstle vs Chaty: 0.1%ChatyAppstle vs HubSpot: 0.1%HubSpotAppstle vs ZipChat: 0.1%ZipChat

Data current as of September 2026

Hi Appstle team

48 of your customers are trialling competitors
right now.

See exactly which accounts, which competitors are winning them, and where you can still turn the trial around before it becomes a churn.

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