ActiveCampaign Customer Signals
1122 ActiveCampaign customers opened a competitor trial in the last 40 days. See which competitors are winning them, where retention risk is concentrated, and how ActiveCampaign's competitive position is shifting.
Where ActiveCampaign wins customers from competitors
Accounts that switched from a competitor to ActiveCampaign over the last 12 months.Each figure is a recency-weighted, Bayesian-smoothed estimate of ActiveCampaign's win rate in switches against that competitor, ranked from highest to lowest.
Where ActiveCampaign lost customers in the last 12 months
ActiveCampaign's biggest competitive threats: every vendor that picked up a churned ActiveCampaign customer in the last 12 months, ranked by share of all churns.
ActiveCampaign vs HubSpot: 43.5%
ActiveCampaign vs klaviyo: 17.2%
ActiveCampaign vs Intuit: 17%
ActiveCampaign vs Brevo: 15.1%
ActiveCampaign vs Adobe: 3.8%
ActiveCampaign vs customer.io: 0.6%
ActiveCampaign vs leadsquared: 0.4%
ActiveCampaign vs manychat: 0.2%
ActiveCampaign vs Microsoft: 0.2%
Data current as of September 2026
1122 of your customers are trialling competitors
right now.
See exactly which accounts, which competitors are winning them, and where you can still turn the trial around before it becomes a churn.
Live data · Updated daily · No credit card