Win / Loss Data

ActiveCampaign Customer Signals

See ActiveCampaign's live competitive picture - head-to-head win rates against HubSpot and other competitors, where retention risk is concentrated, and how the category is shifting.

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Competitive wins

Where ActiveCampaign wins customers from competitors

Accounts that switched from a competitor to ActiveCampaign over the last 12 months. Each figure is ActiveCampaign's win rate in switches against that competitor, ranked from highest to lowest.

CompetitorWin rate
Adobe
86%
Intuit
79%
Zendesk
65%
7 more competitors in the full datasetUnlock the full dataset
Churn destinations

Where ActiveCampaign lost customers in the last 12 months

ActiveCampaign's biggest competitive threats. Each ribbon shows a vendor that picked up a churned ActiveCampaign customer in the last 12 months; thickness = share of all churns.

Where ActiveCampaign customers went when they churned in the last 12 months. Ribbon thickness reflects each destination's share of total churns.Where ActiveCampaign customers went when they churned in the last 12 months. Ribbon thickness reflects each destination's share of total churns.ActiveCampaignActiveCampaign vs HubSpot: 19.2%HubSpotActiveCampaign vs Shopify: 16.2%ShopifyActiveCampaign vs klaviyo: 6.3%klaviyoActiveCampaign vs Intuit: 5.9%IntuitActiveCampaign vs Brevo: 5.2%BrevoActiveCampaign vs Zendesk: 5.2%ZendeskActiveCampaign vs WhatsApp: 5.1%WhatsAppActiveCampaign vs WooCommerce: 4.7%WooCommerceActiveCampaign vs Squarespace: 3.7%SquarespaceActiveCampaign vs Freshworks: 3.1%Freshworks
  • ActiveCampaign vs HubSpot: 19.2%
  • ActiveCampaign vs Shopify: 16.2%
  • ActiveCampaign vs klaviyo: 6.3%
  • ActiveCampaign vs Intuit: 5.9%
  • ActiveCampaign vs Brevo: 5.2%
  • ActiveCampaign vs Zendesk: 5.2%
  • ActiveCampaign vs WhatsApp: 5.1%
  • ActiveCampaign vs WooCommerce: 4.7%
  • ActiveCampaign vs Squarespace: 3.7%
  • ActiveCampaign vs Freshworks: 3.1%

Data current as of July 2026

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Live head-to-head win rates against HubSpot and other competitors, plus target accounts in-market and shifting retention risk - updated daily.

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