Win / Loss Data

klaviyo Customer Signals

See klaviyo's live competitive picture - head-to-head win rates against Shopify and other competitors, where retention risk is concentrated, and how the category is shifting.

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Competitive wins

Where klaviyo wins customers from competitors

Accounts that switched from a competitor to klaviyo over the last 12 months. Each figure is klaviyo's win rate in switches against that competitor, ranked from highest to lowest.

CompetitorWin rate
Adobe
93%
Intuit
89%
Tawk.to
83%
7 more competitors in the full datasetUnlock the full dataset
Churn destinations

Where klaviyo lost customers in the last 12 months

klaviyo's biggest competitive threats. Each ribbon shows a vendor that picked up a churned klaviyo customer in the last 12 months; thickness = share of all churns.

Where klaviyo customers went when they churned in the last 12 months. Ribbon thickness reflects each destination's share of total churns.Where klaviyo customers went when they churned in the last 12 months. Ribbon thickness reflects each destination's share of total churns.klaviyoklaviyo vs Shopify: 80.6%Shopifyklaviyo vs GoDaddy: 3%GoDaddyklaviyo vs Intuit: 2.4%Intuitklaviyo vs HubSpot: 1.4%HubSpotklaviyo vs WooCommerce: 1.2%WooCommerceklaviyo vs Zendesk: 1.2%Zendeskklaviyo vs Tidio: 1.1%Tidioklaviyo vs WhatsApp: 1%WhatsAppklaviyo vs Avada: 0.9%Avadaklaviyo vs Brevo: 0.8%Brevo
  • klaviyo vs Shopify: 80.6%
  • klaviyo vs GoDaddy: 3%
  • klaviyo vs Intuit: 2.4%
  • klaviyo vs HubSpot: 1.4%
  • klaviyo vs WooCommerce: 1.2%
  • klaviyo vs Zendesk: 1.2%
  • klaviyo vs Tidio: 1.1%
  • klaviyo vs WhatsApp: 1%
  • klaviyo vs Avada: 0.9%
  • klaviyo vs Brevo: 0.8%

Data current as of July 2026

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Live head-to-head win rates against Shopify and other competitors, plus target accounts in-market and shifting retention risk - updated daily.

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