16936 Klaviyo customers show competitor trial signals.
See which customers are trying competing software, which products we detected, and where a customer check-in could help.
Where Klaviyo customers switched in the last 12 months
This chart shows where observed switches away from Klaviyo went over the last 12 months. Each percentage is that vendor's share of all observed switches from Klaviyo to another tracked vendor. Churn with no identified destination is not included.
Klaviyo vs intuit: 42.3%
Klaviyo vs HubSpot: 24%
Klaviyo vs Brevo: 15.8%
Klaviyo vs ActiveCampaign: 9.7%
Klaviyo vs ManyChat: 1.9%
Klaviyo vs Customer.io: 1.5%
Klaviyo vs Adobe: 1.5%
Klaviyo vs Dotdigital: 0.9%
Klaviyo vs WebEngage: 0.5%
For customer success: Start with the leading destinations when reviewing cancellation reasons, competitive objections and retention messaging.
Klaviyo's estimated win rates in customer switches
Compare Klaviyo's estimated switching win rate against each listed competitor, using observed switching activity from the last 12 months. For each competitor, the percentage estimates the share of observed switches between the two vendors that moved to Klaviyo.
How this is calculated
Accounts that switched from a competitor to Klaviyo over the last 12 months. Each figure is a recency-weighted, Bayesian-smoothed estimate of Klaviyo's win rate in switches against that competitor, ranked from highest to lowest.
For sales: Use these comparisons to choose competitive segments to investigate and battlecards to review. Compare each rate with switching volume in your own data before prioritising a market.
The United States is by far klaviyo's biggest market.
23% of Klaviyo installs are in its biggest market and 77% are spread across 192 other countries. 37% of installs were first detected in the last 12 months.Based on more than 100,000 companies with an active install. Exact counts, every country and every vertical are in MarketSizer.
Share of companies where MarketSizer detects Klaviyo today, across the Klaviyo family of products. Countries under 50 companies are not shown. Refreshed nightly.
How to read this data
What does a competitor trial signal mean?
MarketSizer counts a competitor trial signal when it first detects a new installation of a competing tracked vendor, within the last 40 days, on the domain of an established Klaviyo customer (one detected using Klaviyo for more than 60 days). It is observed activity. It does not confirm a contractual trial, dissatisfaction or an intention to leave. Use it as a prompt to investigate alongside your own account history and customer conversations. This count uses a 40-day lookback on new installations by established customers. It is not the same measure as the in-product trial status described on the Our data page, which uses a 30-day window, so the two figures should not be compared directly.
What do the switching figures measure?
The churn chart shows where observed switches away from Klaviyo went over the last 12 months. Each percentage is that vendor's share of all observed switches from Klaviyo to another tracked vendor. Churn with no identified destination is not included. For each listed competitor, the win rate estimates the share of observed switches between the two vendors that moved to Klaviyo. It is weighted towards recent activity and smoothed so that small samples do not produce extreme figures. Both cover switching MarketSizer has observed, not every customer of every vendor, and past switching does not predict what an individual customer will do next.
How current is this page's data?
The data behind this page is refreshed daily. Trial signals are counted over a rolling 40-day window and the switching figures over the last 12 months. For company-level checks, MarketSizer re-verifies a specific company's environment when you look it up. More on refresh and verification is on the Our data page.
Find out which Klaviyo customers are evaluating alternatives.
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About Klaviyo
Klaviyo is tracked by MarketSizer in the Marketing Automation category.