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Win / Loss Data

klaviyo Customer Signals

5598 klaviyo customers opened a competitor trial in the last 40 days. See which competitors are winning them, where retention risk is concentrated, and how klaviyo's competitive position is shifting.

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83%Win rate
10Rivals tracked
5598In-market
Competitive wins

Where klaviyo wins customers from competitors

Accounts that switched from a competitor to klaviyo over the last 12 months.Each figure is a recency-weighted, Bayesian-smoothed estimate of klaviyo's win rate in switches against that competitor, ranked from highest to lowest.

CompetitorEstimated win rate
Intuit
88%
HubSpot
77%
ActiveCampaign
72%
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Churn destinations

Where klaviyo lost customers in the last 12 months

klaviyo's biggest competitive threats: every vendor that picked up a churned klaviyo customer in the last 12 months, ranked by share of all churns.

Where klaviyo customers went when they churned in the last 12 months. Ribbon thickness reflects each destination's share of total churns.Where klaviyo customers went when they churned in the last 12 months. Ribbon thickness reflects each destination's share of total churns.klaviyoklaviyo vs Intuit: 48.7%Intuitklaviyo vs HubSpot: 24.1%HubSpotklaviyo vs Brevo: 16.2%Brevoklaviyo vs ActiveCampaign: 7.5%ActiveCampaignklaviyo vs SalesForce: 1.2%SalesForceklaviyo vs customer.io: 0.9%customer.ioklaviyo vs Adobe: 0.9%Adobeklaviyo vs manychat: 0.2%manychatklaviyo vs Microsoft: 0.1%Microsoft

Data current as of September 2026

Hi klaviyo team

5598 of your customers are trialling competitors
right now.

See exactly which accounts, which competitors are winning them, and where you can still turn the trial around before it becomes a churn.

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