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Win / Loss Data

bpost Customer Signals

See bpost's live competitive picture - head-to-head win rates against DHL and other competitors, where retention risk is concentrated, and how the category is shifting.

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61%Win rate
6Rivals tracked
0In-market
Competitive wins

Where bpost wins customers from competitors

Accounts that switched from a competitor to bpost over the last 12 months.Each figure is a recency-weighted, Bayesian-smoothed estimate of bpost's win rate in switches against that competitor, ranked from highest to lowest.

CompetitorEstimated win rate
TNT
69%
DHL
67%
FedEx
66%
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Churn destinations

Where bpost lost customers in the last 12 months

bpost's biggest competitive threats: every vendor that picked up a churned bpost customer in the last 12 months, ranked by share of all churns.

Where bpost customers went when they churned in the last 12 months. Ribbon thickness reflects each destination's share of total churns.Where bpost customers went when they churned in the last 12 months. Ribbon thickness reflects each destination's share of total churns.bpostbpost vs DHL: 40.6%DHLbpost vs UPS: 22.4%UPSbpost vs TNT: 17.2%TNTbpost vs FedEx: 17.1%FedExbpost vs DTDC: 1.6%DTDCbpost vs La Poste: 1.1%La Poste

Data current as of September 2026

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