Win / Loss Data

bpost Customer Signals

See bpost's live competitive picture - head-to-head win rates against DHL and other competitors, where retention risk is concentrated, and how the category is shifting.

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Competitive wins

Where bpost wins customers from competitors

Accounts that switched from a competitor to bpost over the last 12 months. Each figure is bpost's win rate in switches against that competitor, ranked from highest to lowest.

CompetitorWin rate
TNT
64%
DHL
64%
FedEx
61%
3 more competitors in the full datasetUnlock the full dataset
Churn destinations

Where bpost lost customers in the last 12 months

bpost's biggest competitive threats. Each ribbon shows a vendor that picked up a churned bpost customer in the last 12 months; thickness = share of all churns.

Where bpost customers went when they churned in the last 12 months. Ribbon thickness reflects each destination's share of total churns.Where bpost customers went when they churned in the last 12 months. Ribbon thickness reflects each destination's share of total churns.bpostbpost vs DHL: 40.4%DHLbpost vs UPS: 21.9%UPSbpost vs FedEx: 18.2%FedExbpost vs TNT: 16.6%TNTbpost vs DTDC: 1.5%DTDCbpost vs La Poste: 1.4%La Poste
  • bpost vs DHL: 40.4%
  • bpost vs UPS: 21.9%
  • bpost vs FedEx: 18.2%
  • bpost vs TNT: 16.6%
  • bpost vs DTDC: 1.5%
  • bpost vs La Poste: 1.4%

Data current as of July 2026

Hi bpost team

See who's picking up bpost customers
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Live head-to-head win rates against DHL and other competitors, plus target accounts in-market and shifting retention risk - updated daily.

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