Win / Loss Data

UPS Customer Signals

See UPS's live competitive picture - head-to-head win rates against FedEx and other competitors, where retention risk is concentrated, and how the category is shifting.

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Competitive wins

Where UPS wins customers from competitors

Accounts that switched from a competitor to UPS over the last 12 months. Each figure is UPS's win rate in switches against that competitor, ranked from highest to lowest.

CompetitorWin rate
TNT
69%
DTDC
58%
DHL
57%
3 more competitors in the full datasetUnlock the full dataset
Churn destinations

Where UPS lost customers in the last 12 months

UPS's biggest competitive threats. Each ribbon shows a vendor that picked up a churned UPS customer in the last 12 months; thickness = share of all churns.

Where UPS customers went when they churned in the last 12 months. Ribbon thickness reflects each destination's share of total churns.Where UPS customers went when they churned in the last 12 months. Ribbon thickness reflects each destination's share of total churns.UPSUPS vs FedEx: 40.5%FedExUPS vs DHL: 37.2%DHLUPS vs TNT: 16.7%TNTUPS vs bpost: 3.2%bpostUPS vs La Poste: 1.3%La PosteUPS vs DTDC: 1%DTDC
  • UPS vs FedEx: 40.5%
  • UPS vs DHL: 37.2%
  • UPS vs TNT: 16.7%
  • UPS vs bpost: 3.2%
  • UPS vs La Poste: 1.3%
  • UPS vs DTDC: 1%

Data current as of July 2026

Hi UPS team

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Live head-to-head win rates against FedEx and other competitors, plus target accounts in-market and shifting retention risk - updated daily.

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