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Win / Loss Data

UPS Customer Signals

See UPS's live competitive picture - head-to-head win rates against DHL and other competitors, where retention risk is concentrated, and how the category is shifting.

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54%Win rate
6Rivals tracked
0In-market
Competitive wins

Where UPS wins customers from competitors

Accounts that switched from a competitor to UPS over the last 12 months.Each figure is a recency-weighted, Bayesian-smoothed estimate of UPS's win rate in switches against that competitor, ranked from highest to lowest.

CompetitorEstimated win rate
TNT
76%
DHL
69%
DTDC
44%
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Churn destinations

Where UPS lost customers in the last 12 months

UPS's biggest competitive threats: every vendor that picked up a churned UPS customer in the last 12 months, ranked by share of all churns.

Where UPS customers went when they churned in the last 12 months. Ribbon thickness reflects each destination's share of total churns.Where UPS customers went when they churned in the last 12 months. Ribbon thickness reflects each destination's share of total churns.UPSUPS vs DHL: 38.9%DHLUPS vs FedEx: 36.3%FedExUPS vs TNT: 18.7%TNTUPS vs bpost: 3.5%bpostUPS vs La Poste: 1.5%La PosteUPS vs DTDC: 1.2%DTDC

Data current as of September 2026

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