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Win / Loss Data

DHL Customer Signals

See DHL's live competitive picture - head-to-head win rates against TNT and other competitors, where retention risk is concentrated, and how the category is shifting.

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50%Win rate
6Rivals tracked
0In-market
Competitive wins

Where DHL wins customers from competitors

Accounts that switched from a competitor to DHL over the last 12 months.Each figure is a recency-weighted, Bayesian-smoothed estimate of DHL's win rate in switches against that competitor, ranked from highest to lowest.

CompetitorEstimated win rate
TNT
65%
DTDC
57%
FedEx
39%
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Churn destinations

Where DHL lost customers in the last 12 months

DHL's biggest competitive threats: every vendor that picked up a churned DHL customer in the last 12 months, ranked by share of all churns.

Where DHL customers went when they churned in the last 12 months. Ribbon thickness reflects each destination's share of total churns.Where DHL customers went when they churned in the last 12 months. Ribbon thickness reflects each destination's share of total churns.DHLDHL vs TNT: 41.3%TNTDHL vs UPS: 35.5%UPSDHL vs FedEx: 15.4%FedExDHL vs bpost: 5%bpostDHL vs DTDC: 1.5%DTDCDHL vs La Poste: 1.3%La Poste

Data current as of September 2026

Hi DHL team

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