Win / Loss Data

DHL Customer Signals

See DHL's live competitive picture - head-to-head win rates against TNT and other competitors, where retention risk is concentrated, and how the category is shifting.

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Competitive wins

Where DHL wins customers from competitors

Accounts that switched from a competitor to DHL over the last 12 months. Each figure is DHL's win rate in switches against that competitor, ranked from highest to lowest.

CompetitorWin rate
DTDC
79%
TNT
57%
FedEx
52%
3 more competitors in the full datasetUnlock the full dataset
Churn destinations

Where DHL lost customers in the last 12 months

DHL's biggest competitive threats. Each ribbon shows a vendor that picked up a churned DHL customer in the last 12 months; thickness = share of all churns.

Where DHL customers went when they churned in the last 12 months. Ribbon thickness reflects each destination's share of total churns.Where DHL customers went when they churned in the last 12 months. Ribbon thickness reflects each destination's share of total churns.DHLDHL vs TNT: 41.2%TNTDHL vs UPS: 35.3%UPSDHL vs FedEx: 15.8%FedExDHL vs bpost: 4.9%bpostDHL vs La Poste: 1.4%La PosteDHL vs DTDC: 1.3%DTDC
  • DHL vs TNT: 41.2%
  • DHL vs UPS: 35.3%
  • DHL vs FedEx: 15.8%
  • DHL vs bpost: 4.9%
  • DHL vs La Poste: 1.4%
  • DHL vs DTDC: 1.3%

Data current as of July 2026

Hi DHL team

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Live head-to-head win rates against TNT and other competitors, plus target accounts in-market and shifting retention risk - updated daily.

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