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Win / Loss Data

TNT Customer Signals

See TNT's live competitive picture - head-to-head win rates against DHL and other competitors, where retention risk is concentrated, and how the category is shifting.

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40%Win rate
6Rivals tracked
0In-market
Competitive wins

Where TNT wins customers from competitors

Accounts that switched from a competitor to TNT over the last 12 months.Each figure is a recency-weighted, Bayesian-smoothed estimate of TNT's win rate in switches against that competitor, ranked from highest to lowest.

CompetitorEstimated win rate
DTDC
61%
DHL
35%
bpost
31%
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Churn destinations

Where TNT lost customers in the last 12 months

TNT's biggest competitive threats: every vendor that picked up a churned TNT customer in the last 12 months, ranked by share of all churns.

Where TNT customers went when they churned in the last 12 months. Ribbon thickness reflects each destination's share of total churns.Where TNT customers went when they churned in the last 12 months. Ribbon thickness reflects each destination's share of total churns.TNTTNT vs DHL: 53.1%DHLTNT vs UPS: 27.1%UPSTNT vs FedEx: 15.5%FedExTNT vs bpost: 2.3%bpostTNT vs DTDC: 1.2%DTDCTNT vs La Poste: 0.8%La Poste

Data current as of September 2026

Hi TNT team

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