Win / Loss Data

kapture Customer Signals

1 kapture customer opened a competitor trial in the last 40 days. See which competitors are winning them, where retention risk is concentrated, and how kapture's competitive position is shifting.

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54%Win rate
4Rivals tracked
1In-market
Competitive wins

Where kapture wins customers from competitors

Accounts that switched from a competitor to kapture over the last 12 months. Each figure is kapture's win rate in switches against that competitor, ranked from highest to lowest.

CompetitorWin rate
Freshworks
92%
Zendesk
78%
Shopify
25%
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Churn destinations

Where kapture lost customers in the last 12 months

kapture's biggest competitive threats. Each ribbon shows a vendor that picked up a churned kapture customer in the last 12 months; thickness = share of all churns.

Where kapture customers went when they churned in the last 12 months. Ribbon thickness reflects each destination's share of total churns.Where kapture customers went when they churned in the last 12 months. Ribbon thickness reflects each destination's share of total churns.kapturekapture vs Yellow.ai: 47.6%Yellow.aikapture vs Shopify: 14.3%Shopifykapture vs SalesForce: 9.5%SalesForcekapture vs LimeChat: 9.5%LimeChatkapture vs Zendesk: 9.5%Zendeskkapture vs Freshworks: 4.8%Freshworkskapture vs WhatsApp: 4.8%WhatsApp
  • kapture vs Yellow.ai: 47.6%
  • kapture vs Shopify: 14.3%
  • kapture vs SalesForce: 9.5%
  • kapture vs LimeChat: 9.5%
  • kapture vs Zendesk: 9.5%
  • kapture vs Freshworks: 4.8%
  • kapture vs WhatsApp: 4.8%

Data current as of August 2026

Hi kapture team

1 of your customer is trialling competitors
right now.

See exactly which accounts, which competitors are winning them, and where you can still turn the trial around before it becomes a churn.

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