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LeadSquared customer signalsMarketing Automation

See where LeadSquared customers switch, and who LeadSquared wins from.

See which competitors win LeadSquared customers, and which LeadSquared wins from, using switching activity from the last 12 months.

Where LeadSquared customers switched in the last 12 months

This chart shows where observed switches away from LeadSquared went over the last 12 months. Each percentage is that vendor's share of all observed switches from LeadSquared to another tracked vendor. Churn with no identified destination is not included.

Where LeadSquared customers went when they churned in the last 12 months. Ribbon thickness reflects each destination's share of total churns.Where LeadSquared customers went when they churned in the last 12 months. Ribbon thickness reflects each destination's share of total churns.LeadSquaredLeadSquared vs HubSpot: 50.3%HubSpot50.3%LeadSquared vs ActiveCampaign: 21%ActiveCampaign21%LeadSquared vs intuit: 14.7%intuit14.7%LeadSquared vs WebEngage: 4.9%WebEngage4.9%LeadSquared vs Salesforce: 3.5%Salesforce3.5%LeadSquared vs Brevo: 2.8%Brevo2.8%LeadSquared vs Adobe: 1.4%Adobe1.4%LeadSquared vs Klaviyo: 1.4%Klaviyo1.4%
Of observed switches from LeadSquared,50.3%went to HubSpot

For customer success: Start with the leading destinations when reviewing cancellation reasons, competitive objections and retention messaging.

LeadSquared's estimated win rates in customer switches

Compare LeadSquared's estimated switching win rate against each listed competitor, using observed switching activity from the last 12 months. For each competitor, the percentage estimates the share of observed switches between the two vendors that moved to LeadSquared.

CompetitorEstimated win rate
intuit
44%
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How this is calculated

Accounts that switched from a competitor to LeadSquared over the last 12 months. Each figure is a recency-weighted, Bayesian-smoothed estimate of LeadSquared's win rate in switches against that competitor, ranked from highest to lowest.

For sales: Use these comparisons to choose competitive segments to investigate and battlecards to review. Compare each rate with switching volume in your own data before prioritising a market.

More than half of leadsquared installs are in India.

56% of LeadSquared installs are in its biggest market and 44% are spread across 19 other countries. 40% of installs were first detected in the last 12 months.

CountryShare of active installs
India
56%

Share of companies where MarketSizer detects LeadSquared today, across the LeadSquared family of products. Countries under 50 companies are not shown. Refreshed nightly.

How to read this data

What does a competitor trial signal mean?

MarketSizer counts a competitor trial signal when it first detects a new installation of a competing tracked vendor, within the last 40 days, on the domain of an established LeadSquared customer (one detected using LeadSquared for more than 60 days). It is observed activity. It does not confirm a contractual trial, dissatisfaction or an intention to leave. Use it as a prompt to investigate alongside your own account history and customer conversations. This count uses a 40-day lookback on new installations by established customers. It is not the same measure as the in-product trial status described on the Our data page, which uses a 30-day window, so the two figures should not be compared directly.

What do the switching figures measure?

The churn chart shows where observed switches away from LeadSquared went over the last 12 months. Each percentage is that vendor's share of all observed switches from LeadSquared to another tracked vendor. Churn with no identified destination is not included. For each listed competitor, the win rate estimates the share of observed switches between the two vendors that moved to LeadSquared. It is weighted towards recent activity and smoothed so that small samples do not produce extreme figures. Both cover switching MarketSizer has observed, not every customer of every vendor, and past switching does not predict what an individual customer will do next.

How current is this page's data?

The data behind this page is refreshed daily. Trial signals are counted over a rolling 40-day window and the switching figures over the last 12 months. For company-level checks, MarketSizer re-verifies a specific company's environment when you look it up. More on refresh and verification is on the Our data page.

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About LeadSquared

LeadSquared is tracked by MarketSizer in the Marketing Automation category.