Win / Loss Data

SalesForce (Pardot) Customer Signals

286 SalesForce (Pardot) customers opened a competitor trial in the last 40 days. See which competitors are winning them, where retention risk is concentrated, and how SalesForce (Pardot)'s competitive position is shifting.

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51%Win rate
73Rivals tracked
286In-market
Competitive wins

Where SalesForce (Pardot) wins customers from competitors

Accounts that switched from a competitor to SalesForce (Pardot) over the last 12 months. Each figure is SalesForce (Pardot)'s win rate in switches against that competitor, ranked from highest to lowest.

CompetitorWin rate
Crisp
95%
Pure Chat
91%
Intuit
67%
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Churn destinations

Where SalesForce (Pardot) lost customers in the last 12 months

SalesForce (Pardot)'s biggest competitive threats. Each ribbon shows a vendor that picked up a churned SalesForce (Pardot) customer in the last 12 months; thickness = share of all churns.

Where SalesForce (Pardot) customers went when they churned in the last 12 months. Ribbon thickness reflects each destination's share of total churns.Where SalesForce (Pardot) customers went when they churned in the last 12 months. Ribbon thickness reflects each destination's share of total churns.SalesForce (Pardot)SalesForce (Pardot) vs HubSpot: 36.6%HubSpotSalesForce (Pardot) vs Adobe: 11%AdobeSalesForce (Pardot) vs Zendesk: 6.9%ZendeskSalesForce (Pardot) vs Intercom: 4.2%IntercomSalesForce (Pardot) vs Intuit: 3.9%IntuitSalesForce (Pardot) vs Shopify: 3.6%ShopifySalesForce (Pardot) vs Contact At Once!: 3.3%Contact At Once!SalesForce (Pardot) vs Olark: 2.6%OlarkSalesForce (Pardot) vs Text: 2.5%TextSalesForce (Pardot) vs ActiveCampaign: 2.5%ActiveCampaign
  • SalesForce (Pardot) vs HubSpot: 36.6%
  • SalesForce (Pardot) vs Adobe: 11%
  • SalesForce (Pardot) vs Zendesk: 6.9%
  • SalesForce (Pardot) vs Intercom: 4.2%
  • SalesForce (Pardot) vs Intuit: 3.9%
  • SalesForce (Pardot) vs Shopify: 3.6%
  • SalesForce (Pardot) vs Contact At Once!: 3.3%
  • SalesForce (Pardot) vs Olark: 2.6%
  • SalesForce (Pardot) vs Text: 2.5%
  • SalesForce (Pardot) vs ActiveCampaign: 2.5%

Data current as of August 2026

Hi SalesForce (Pardot) team

286 of your customers are trialling competitors
right now.

See exactly which accounts, which competitors are winning them, and where you can still turn the trial around before it becomes a churn.

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