Win / Loss Data

SalesForce (Pardot for WordPress) Customer Signals

16 SalesForce (Pardot for WordPress) customers opened a competitor trial in the last 40 days. See which competitors are winning them, where retention risk is concentrated, and how SalesForce (Pardot for WordPress)'s competitive position is shifting.

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37%Win rate
29Rivals tracked
16In-market
Competitive wins

Where SalesForce (Pardot for WordPress) wins customers from competitors

Accounts that switched from a competitor to SalesForce (Pardot for WordPress) over the last 12 months. Each figure is SalesForce (Pardot for WordPress)'s win rate in switches against that competitor, ranked from highest to lowest.

CompetitorWin rate
Olark
62%
Rocket.Chat
57%
Tawk.to
52%
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Churn destinations

Where SalesForce (Pardot for WordPress) lost customers in the last 12 months

SalesForce (Pardot for WordPress)'s biggest competitive threats. Each ribbon shows a vendor that picked up a churned SalesForce (Pardot for WordPress) customer in the last 12 months; thickness = share of all churns.

Where SalesForce (Pardot for WordPress) customers went when they churned in the last 12 months. Ribbon thickness reflects each destination's share of total churns.Where SalesForce (Pardot for WordPress) customers went when they churned in the last 12 months. Ribbon thickness reflects each destination's share of total churns.SalesForce (Pardot for WordPress)SalesForce (Pardot for WordPress) vs HubSpot: 47.1%HubSpotSalesForce (Pardot for WordPress) vs Zendesk: 5.9%ZendeskSalesForce (Pardot for WordPress) vs Intuit: 5.3%IntuitSalesForce (Pardot for WordPress) vs ActiveCampaign: 3.9%ActiveCampaignSalesForce (Pardot for WordPress) vs Adobe: 3.3%AdobeSalesForce (Pardot for WordPress) vs Shopify: 3.3%ShopifySalesForce (Pardot for WordPress) vs Intercom: 3.1%IntercomSalesForce (Pardot for WordPress) vs WhatsApp: 3.1%WhatsAppSalesForce (Pardot for WordPress) vs ZoomInfo: 2.6%ZoomInfoSalesForce (Pardot for WordPress) vs WooCommerce: 2.6%WooCommerce
  • SalesForce (Pardot for WordPress) vs HubSpot: 47.1%
  • SalesForce (Pardot for WordPress) vs Zendesk: 5.9%
  • SalesForce (Pardot for WordPress) vs Intuit: 5.3%
  • SalesForce (Pardot for WordPress) vs ActiveCampaign: 3.9%
  • SalesForce (Pardot for WordPress) vs Adobe: 3.3%
  • SalesForce (Pardot for WordPress) vs Shopify: 3.3%
  • SalesForce (Pardot for WordPress) vs Intercom: 3.1%
  • SalesForce (Pardot for WordPress) vs WhatsApp: 3.1%
  • SalesForce (Pardot for WordPress) vs ZoomInfo: 2.6%
  • SalesForce (Pardot for WordPress) vs WooCommerce: 2.6%

Data current as of August 2026

Hi SalesForce (Pardot for WordPress) team

16 of your customers are trialling competitors
right now.

See exactly which accounts, which competitors are winning them, and where you can still turn the trial around before it becomes a churn.

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