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Zen Cart customer signalseCommerce Platform

See where Zen Cart customers switch, and who Zen Cart wins from.

See which competitors win Zen Cart customers, and which Zen Cart wins from, using switching activity from the last 12 months.

Where Zen Cart customers switched in the last 12 months

This chart shows where observed switches away from Zen Cart went over the last 12 months. Each percentage is that vendor's share of all observed switches from Zen Cart to another tracked vendor. Churn with no identified destination is not included.

Where Zen Cart customers went when they churned in the last 12 months. Ribbon thickness reflects each destination's share of total churns.Where Zen Cart customers went when they churned in the last 12 months. Ribbon thickness reflects each destination's share of total churns.Zen CartZen Cart vs Shopify: 26%Shopify26%Zen Cart vs Adobe: 17.5%Adobe17.5%Zen Cart vs OpenCart: 16.8%OpenCart16.8%Zen Cart vs WooCommerce: 13.9%WooCommerce13.9%Zen Cart vs PrestaShop: 9.2%PrestaShop9.2%Zen Cart vs BigCommerce: 5.3%BigCommerce5.3%Zen Cart vs osCommerce: 3.9%osCommerce3.9%Zen Cart vs Drupal: 1.9%Drupal1.9%Zen Cart vs Wix: 1.4%Wix1.4%Zen Cart vs Squarespace: 0.8%Squarespace0.8%
Of observed switches from Zen Cart,26%went to Shopify

For customer success: Start with the leading destinations when reviewing cancellation reasons, competitive objections and retention messaging.

Zen Cart's estimated win rates in customer switches

Compare Zen Cart's estimated switching win rate against each listed competitor, using observed switching activity from the last 12 months. For each competitor, the percentage estimates the share of observed switches between the two vendors that moved to Zen Cart.

CompetitorEstimated win rate
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How this is calculated

Accounts that switched from a competitor to Zen Cart over the last 12 months. Each figure is a recency-weighted, Bayesian-smoothed estimate of Zen Cart's win rate in switches against that competitor, ranked from highest to lowest.

For sales: Use these comparisons to choose competitive segments to investigate and battlecards to review. Compare each rate with switching volume in your own data before prioritising a market.

How to read this data

What does a competitor trial signal mean?

MarketSizer counts a competitor trial signal when it first detects a new installation of a competing tracked vendor, within the last 40 days, on the domain of an established Zen Cart customer (one detected using Zen Cart for more than 60 days). It is observed activity. It does not confirm a contractual trial, dissatisfaction or an intention to leave. Use it as a prompt to investigate alongside your own account history and customer conversations. This count uses a 40-day lookback on new installations by established customers. It is not the same measure as the in-product trial status described on the Our data page, which uses a 30-day window, so the two figures should not be compared directly.

What do the switching figures measure?

The churn chart shows where observed switches away from Zen Cart went over the last 12 months. Each percentage is that vendor's share of all observed switches from Zen Cart to another tracked vendor. Churn with no identified destination is not included. For each listed competitor, the win rate estimates the share of observed switches between the two vendors that moved to Zen Cart. It is weighted towards recent activity and smoothed so that small samples do not produce extreme figures. Both cover switching MarketSizer has observed, not every customer of every vendor, and past switching does not predict what an individual customer will do next.

How current is this page's data?

The data behind this page is refreshed daily. Trial signals are counted over a rolling 40-day window and the switching figures over the last 12 months. For company-level checks, MarketSizer re-verifies a specific company's environment when you look it up. More on refresh and verification is on the Our data page.

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About Zen Cart

Zen Cart is tracked by MarketSizer in the eCommerce Platform category.