Win / Loss Data

Volusion Customer Signals

See Volusion's live competitive picture - head-to-head win rates against Shopify and other competitors, where retention risk is concentrated, and how the category is shifting.

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Competitive wins

Where Volusion wins customers from competitors

Accounts that switched from a competitor to Volusion over the last 12 months. Each figure is Volusion's win rate in switches against that competitor, ranked from highest to lowest.

CompetitorWin rate
osCommerce
77%
Zen Cart
63%
Text
41%
7 more competitors in the full datasetUnlock the full dataset
Churn destinations

Where Volusion lost customers in the last 12 months

Volusion's biggest competitive threats. Each ribbon shows a vendor that picked up a churned Volusion customer in the last 12 months; thickness = share of all churns.

Where Volusion customers went when they churned in the last 12 months. Ribbon thickness reflects each destination's share of total churns.Where Volusion customers went when they churned in the last 12 months. Ribbon thickness reflects each destination's share of total churns.VolusionVolusion vs Shopify: 42.2%ShopifyVolusion vs BigCommerce: 15.3%BigCommerceVolusion vs Intuit: 8.1%IntuitVolusion vs Adobe: 7.8%AdobeVolusion vs Zendesk: 3.3%ZendeskVolusion vs WooCommerce: 3%WooCommerceVolusion vs klaviyo: 1.7%klaviyoVolusion vs OpenCart: 1.2%OpenCartVolusion vs Squarespace: 1.1%SquarespaceVolusion vs Wix: 1.1%Wix
  • Volusion vs Shopify: 42.2%
  • Volusion vs BigCommerce: 15.3%
  • Volusion vs Intuit: 8.1%
  • Volusion vs Adobe: 7.8%
  • Volusion vs Zendesk: 3.3%
  • Volusion vs WooCommerce: 3%
  • Volusion vs klaviyo: 1.7%
  • Volusion vs OpenCart: 1.2%
  • Volusion vs Squarespace: 1.1%
  • Volusion vs Wix: 1.1%

Data current as of July 2026

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Live head-to-head win rates against Shopify and other competitors, plus target accounts in-market and shifting retention risk - updated daily.

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