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Win / Loss Data

Volusion Customer Signals

1 Volusion customer opened a competitor trial in the last 40 days. See which competitors are winning them, where retention risk is concentrated, and how Volusion's competitive position is shifting.

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7%Win rate
20Rivals tracked
1In-market
Competitive wins

Where Volusion wins customers from competitors

Accounts that switched from a competitor to Volusion over the last 12 months.Each figure is a recency-weighted, Bayesian-smoothed estimate of Volusion's win rate in switches against that competitor, ranked from highest to lowest.

CompetitorEstimated win rate
PrestaShop
57%
Drupal
54%
Zen Cart
44%
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Churn destinations

Where Volusion lost customers in the last 12 months

Volusion's biggest competitive threats: every vendor that picked up a churned Volusion customer in the last 12 months, ranked by share of all churns.

Where Volusion customers went when they churned in the last 12 months. Ribbon thickness reflects each destination's share of total churns.Where Volusion customers went when they churned in the last 12 months. Ribbon thickness reflects each destination's share of total churns.VolusionVolusion vs Shopify: 58.2%ShopifyVolusion vs BigCommerce: 18.5%BigCommerceVolusion vs Adobe: 9.3%AdobeVolusion vs WooCommerce: 5.2%WooCommerceVolusion vs Squarespace: 1.8%SquarespaceVolusion vs Wix: 1.8%WixVolusion vs OpenCart: 1.7%OpenCartVolusion vs Drupal: 0.8%DrupalVolusion vs PrestaShop: 0.6%PrestaShopVolusion vs SalesForce: 0.4%SalesForce

Data current as of September 2026

Hi Volusion team

1 of your customer is trialling competitors
right now.

See exactly which accounts, which competitors are winning them, and where you can still turn the trial around before it becomes a churn.

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