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ContentStack customer signalsCMS

98 ContentStack customers show competitor trial signals.

See which customers are trying competing software, which products we detected, and where a customer check-in could help.

Where ContentStack customers switched in the last 12 months

This chart shows where observed switches away from ContentStack went over the last 12 months. Each percentage is that vendor's share of all observed switches from ContentStack to another tracked vendor. Churn with no identified destination is not included.

Where ContentStack customers went when they churned in the last 12 months. Ribbon thickness reflects each destination's share of total churns.Where ContentStack customers went when they churned in the last 12 months. Ribbon thickness reflects each destination's share of total churns.ContentStackContentStack vs Algolia: 25%Algolia25%ContentStack vs Webflow: 21.4%Webflow21.4%ContentStack vs Shopify: 18.2%Shopify18.2%ContentStack vs WooCommerce: 7.7%WooCommerce7.7%ContentStack vs Drupal: 4.2%Drupal4.2%ContentStack vs Mirakl: 3%Mirakl3%ContentStack vs Salesforce: 2.7%Salesforce2.7%ContentStack vs Squarespace: 2.7%Squarespace2.7%ContentStack vs TYPO3: 2.4%TYPO32.4%ContentStack vs commercetools: 2.1%commercetools2.1%
Of observed switches from ContentStack,25%went to Algolia

For customer success: Start with the leading destinations when reviewing cancellation reasons, competitive objections and retention messaging.

ContentStack's estimated win rates in customer switches

Compare ContentStack's estimated switching win rate against each listed competitor, using observed switching activity from the last 12 months. For each competitor, the percentage estimates the share of observed switches between the two vendors that moved to ContentStack.

CompetitorEstimated win rate
WooCommerce
86%
More competitor comparisons are available in MarketSizerRequest free access
How this is calculated

Accounts that switched from a competitor to ContentStack over the last 12 months. Each figure is a recency-weighted, Bayesian-smoothed estimate of ContentStack's win rate in switches against that competitor, ranked from highest to lowest.

For sales: Use these comparisons to choose competitive segments to investigate and battlecards to review. Compare each rate with switching volume in your own data before prioritising a market.

The United States is by far ContentStack's biggest market.

28% of ContentStack installs are in its biggest market and 72% are spread across 120 other countries. 55% of installs were first detected in the last 12 months.

CountryShare of active installs
United States
28%
Germany
4%
United Kingdom
4%
Canada
3%
Italy
2%
France
2%
Exact counts, the full country list, verticals and size bands are in MarketSizerRequest free access
VerticalShare of active installs
Pets
11%
Technology And Computing
8%
Business And Industrial
7%
Health And Fitness
5%
Every vertical, size band and traffic band is in MarketSizerRequest free access

Share of companies where MarketSizer detects ContentStack today, across the ContentStack family of products. Countries under 50 companies are not shown. Refreshed nightly.

Who sells and implements ContentStack, and where they are

101 listed ContentStack partners, 3 with a known headquarters across 2 countries.Partner counts come from the public directories MarketSizer is licensed to use. Installs per partner, by country, are in MarketSizer.

Headquarters countryListed partners
Canada
267% of partners
United States
133% of partners

Partners listed on public partner directories MarketSizer is licensed to use, by headquarters country. Refreshed nightly.

How to read this data

What does a competitor trial signal mean?

MarketSizer counts a competitor trial signal when it first detects a new installation of a competing tracked vendor, within the last 40 days, on the domain of an established ContentStack customer (one detected using ContentStack for more than 60 days). It is observed activity. It does not confirm a contractual trial, dissatisfaction or an intention to leave. Use it as a prompt to investigate alongside your own account history and customer conversations. This count uses a 40-day lookback on new installations by established customers. It is not the same measure as the in-product trial status described on the Our data page, which uses a 30-day window, so the two figures should not be compared directly.

What do the switching figures measure?

The churn chart shows where observed switches away from ContentStack went over the last 12 months. Each percentage is that vendor's share of all observed switches from ContentStack to another tracked vendor. Churn with no identified destination is not included. For each listed competitor, the win rate estimates the share of observed switches between the two vendors that moved to ContentStack. It is weighted towards recent activity and smoothed so that small samples do not produce extreme figures. Both cover switching MarketSizer has observed, not every customer of every vendor, and past switching does not predict what an individual customer will do next.

How current is this page's data?

The data behind this page is refreshed daily. Trial signals are counted over a rolling 40-day window and the switching figures over the last 12 months. For company-level checks, MarketSizer re-verifies a specific company's environment when you look it up. More on refresh and verification is on the Our data page.

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About ContentStack

ContentStack is tracked by MarketSizer in the CMS category.