commercetools Customer Signals

17 commercetools customers opened a competitor trial in the last 40 days. See which competitors are winning them, where retention risk is concentrated, and how commercetools's competitive position is shifting.

92%Win rate
10Rivals tracked
17In-market

Where commercetools wins customers from competitors

Accounts that switched from a competitor to commercetools over the last 12 months. Each figure is commercetools's win rate in switches against that competitor, ranked from highest to lowest.

CompetitorWin rate
SalesForce
100%
Adobe
100%
Zendesk
100%
7 more competitors in the full datasetUnlock the full dataset

Where commercetools lost customers in the last 12 months

commercetools's biggest competitive threats. Each ribbon shows a vendor that picked up a churned commercetools customer in the last 12 months; thickness = share of all churns.

Where commercetools customers went when they churned in the last 12 months. Ribbon thickness reflects each destination's share of total churns.Where commercetools customers went when they churned in the last 12 months. Ribbon thickness reflects each destination's share of total churns.commercetoolscommercetools vs Klarna: 36.4%Klarnacommercetools vs Oracle: 18.2%Oraclecommercetools vs Shopify: 18.2%Shopifycommercetools vs HubSpot: 9.1%HubSpotcommercetools vs Intuit: 9.1%Intuitcommercetools vs WhatsApp: 9.1%WhatsApp
  • commercetools vs Klarna: 36.4%
  • commercetools vs Oracle: 18.2%
  • commercetools vs Shopify: 18.2%
  • commercetools vs HubSpot: 9.1%
  • commercetools vs Intuit: 9.1%
  • commercetools vs WhatsApp: 9.1%

Data current as of August 2026

17 of your customers are trialling competitors
right now.

See exactly which accounts, which competitors are winning them, and where you can still turn the trial around before it becomes a churn.

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