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commercetools Customer Signals

25 commercetools customers opened a competitor trial in the last 40 days. See which competitors are winning them, where retention risk is concentrated, and how commercetools's competitive position is shifting.

77%Win rate
12Rivals tracked
25In-market

Where commercetools wins customers from competitors

Accounts that switched from a competitor to commercetools over the last 12 months.Each figure is a recency-weighted, Bayesian-smoothed estimate of commercetools's win rate in switches against that competitor, ranked from highest to lowest.

CompetitorEstimated win rate
Adobe
88%
More competitors in the full datasetUnlock the full dataset

Where commercetools lost customers in the last 12 months

commercetools's biggest competitive threats: every vendor that picked up a churned commercetools customer in the last 12 months, ranked by share of all churns.

Where commercetools customers went when they churned in the last 12 months. Ribbon thickness reflects each destination's share of total churns.Where commercetools customers went when they churned in the last 12 months. Ribbon thickness reflects each destination's share of total churns.commercetoolscommercetools vs Shopify: 33.3%Shopifycommercetools vs ContentStack: 20.8%ContentStackcommercetools vs Oracle: 16.7%Oraclecommercetools vs Wix: 12.5%Wixcommercetools vs WooCommerce: 12.5%WooCommercecommercetools vs SalesForce: 4.2%SalesForce

Data current as of September 2026

25 of your customers are trialling competitors
right now.

See exactly which accounts, which competitors are winning them, and where you can still turn the trial around before it becomes a churn.

Live data · Updated daily · No credit card