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HighLevel customer signalsCRM

1658 HighLevel customers show competitor trial signals.

See which customers are trying competing software, which products we detected, and where a customer check-in could help.

Where HighLevel customers switched in the last 12 months

This chart shows where observed switches away from HighLevel went over the last 12 months. Each percentage is that vendor's share of all observed switches from HighLevel to another tracked vendor. Churn with no identified destination is not included.

Where HighLevel customers went when they churned in the last 12 months. Ribbon thickness reflects each destination's share of total churns.Where HighLevel customers went when they churned in the last 12 months. Ribbon thickness reflects each destination's share of total churns.HighLevelHighLevel vs Brevo: 68.1%Brevo68.1%HighLevel vs odoo: 10.3%odoo10.3%HighLevel vs Salesforce: 8.9%Salesforce8.9%HighLevel vs Pipedrive: 3.9%Pipedrive3.9%HighLevel vs Zoho: 2.9%Zoho2.9%HighLevel vs Monday: 2.8%Monday2.8%HighLevel vs teamblue: 1.9%teamblue1.9%HighLevel vs Freshworks: 0.6%Freshworks0.6%HighLevel vs SAP: 0.2%SAP0.2%HighLevel vs Sage: 0.2%Sage0.2%
Of observed switches from HighLevel,68.1%went to Brevo

For customer success: Start with the leading destinations when reviewing cancellation reasons, competitive objections and retention messaging.

HighLevel's estimated win rates in customer switches

Compare HighLevel's estimated switching win rate against each listed competitor, using observed switching activity from the last 12 months. For each competitor, the percentage estimates the share of observed switches between the two vendors that moved to HighLevel.

CompetitorEstimated win rate
Freshworks
74%
More competitor comparisons are available in MarketSizerRequest free access
How this is calculated

Accounts that switched from a competitor to HighLevel over the last 12 months. Each figure is a recency-weighted, Bayesian-smoothed estimate of HighLevel's win rate in switches against that competitor, ranked from highest to lowest.

For sales: Use these comparisons to choose competitive segments to investigate and battlecards to review. Compare each rate with switching volume in your own data before prioritising a market.

The United States is by far HighLevel's biggest market.

16% of HighLevel installs are in its biggest market and 84% are spread across 174 other countries. 56% of installs were first detected in the last 12 months.Based on more than 100,000 companies with an active install. Exact counts, every country and every vertical are in MarketSizer.

CountryShare of active installs
United States
16%
United Kingdom
3%
Australia
2%
Canada
2%
Colombia
1%
British Indian Ocean Territory
1%
Exact counts, the full country list, verticals and size bands are in MarketSizerRequest free access
VerticalShare of active installs
Business And Industrial
8%
Health And Fitness
3%
Technology And Computing
3%
Home And Garden
2%
Every vertical, size band and traffic band is in MarketSizerRequest free access

Share of companies where MarketSizer detects HighLevel today, across the HighLevel family of products. Countries under 50 companies are not shown. Refreshed nightly.

How to read this data

What does a competitor trial signal mean?

MarketSizer counts a competitor trial signal when it first detects a new installation of a competing tracked vendor, within the last 40 days, on the domain of an established HighLevel customer (one detected using HighLevel for more than 60 days). It is observed activity. It does not confirm a contractual trial, dissatisfaction or an intention to leave. Use it as a prompt to investigate alongside your own account history and customer conversations. This count uses a 40-day lookback on new installations by established customers. It is not the same measure as the in-product trial status described on the Our data page, which uses a 30-day window, so the two figures should not be compared directly.

What do the switching figures measure?

The churn chart shows where observed switches away from HighLevel went over the last 12 months. Each percentage is that vendor's share of all observed switches from HighLevel to another tracked vendor. Churn with no identified destination is not included. For each listed competitor, the win rate estimates the share of observed switches between the two vendors that moved to HighLevel. It is weighted towards recent activity and smoothed so that small samples do not produce extreme figures. Both cover switching MarketSizer has observed, not every customer of every vendor, and past switching does not predict what an individual customer will do next.

How current is this page's data?

The data behind this page is refreshed daily. Trial signals are counted over a rolling 40-day window and the switching figures over the last 12 months. For company-level checks, MarketSizer re-verifies a specific company's environment when you look it up. More on refresh and verification is on the Our data page.

Find out which HighLevel customers are evaluating alternatives.

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About HighLevel

HighLevel is an all-in-one CRM and marketing automation platform built mainly for agencies and small businesses. It brings pipelines, messaging, funnels and client management into one product.

Founded
2018
Headquarters
Dallas, US
Employees
About 8002025 estimate
Ownership
Privately held
Funding
$60M+Raised in one round

Sources: HighLevel funding announcement, Crunchbase, PitchBook