Win / Loss Data

Zoho Customer Signals

131 Zoho customers opened a competitor trial in the last 40 days. See which competitors are winning them, where retention risk is concentrated, and how Zoho's competitive position is shifting.

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44%Win rate
19Rivals tracked
131In-market
Competitive wins

Where Zoho wins customers from competitors

Accounts that switched from a competitor to Zoho over the last 12 months. Each figure is Zoho's win rate in switches against that competitor, ranked from highest to lowest.

CompetitorWin rate
Freshworks
85%
Adobe
69%
pipedrive
63%
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Churn destinations

Where Zoho lost customers in the last 12 months

Zoho's biggest competitive threats. Each ribbon shows a vendor that picked up a churned Zoho customer in the last 12 months; thickness = share of all churns.

Where Zoho customers went when they churned in the last 12 months. Ribbon thickness reflects each destination's share of total churns.Where Zoho customers went when they churned in the last 12 months. Ribbon thickness reflects each destination's share of total churns.ZohoZoho vs WooCommerce: 22.5%WooCommerceZoho vs Shopify: 20.1%ShopifyZoho vs HighLevel: 11.6%HighLevelZoho vs Brevo: 11.4%BrevoZoho vs SalesForce: 7.7%SalesForceZoho vs Wix: 6.9%WixZoho vs Squarespace: 5.9%SquarespaceZoho vs odoo: 2.6%odooZoho vs Webflow: 2.6%WebflowZoho vs Adobe: 2%Adobe
  • Zoho vs WooCommerce: 22.5%
  • Zoho vs Shopify: 20.1%
  • Zoho vs HighLevel: 11.6%
  • Zoho vs Brevo: 11.4%
  • Zoho vs SalesForce: 7.7%
  • Zoho vs Wix: 6.9%
  • Zoho vs Squarespace: 5.9%
  • Zoho vs odoo: 2.6%
  • Zoho vs Webflow: 2.6%
  • Zoho vs Adobe: 2%

Data current as of August 2026

Hi Zoho team

131 of your customers are trialling competitors
right now.

See exactly which accounts, which competitors are winning them, and where you can still turn the trial around before it becomes a churn.

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