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Pipedrive customer signalsCRM

167 Pipedrive customers show competitor trial signals.

See which customers are trying competing software, which products we detected, and where a customer check-in could help.

Where Pipedrive customers switched in the last 12 months

This chart shows where observed switches away from Pipedrive went over the last 12 months. Each percentage is that vendor's share of all observed switches from Pipedrive to another tracked vendor. Churn with no identified destination is not included.

Where Pipedrive customers went when they churned in the last 12 months. Ribbon thickness reflects each destination's share of total churns.Where Pipedrive customers went when they churned in the last 12 months. Ribbon thickness reflects each destination's share of total churns.PipedrivePipedrive vs HighLevel: 35.7%HighLevel35.7%Pipedrive vs Brevo: 21.9%Brevo21.9%Pipedrive vs Salesforce: 13.5%Salesforce13.5%Pipedrive vs teamblue: 8.4%teamblue8.4%Pipedrive vs odoo: 6.2%odoo6.2%Pipedrive vs Monday: 4.8%Monday4.8%Pipedrive vs Freshworks: 4.6%Freshworks4.6%Pipedrive vs Zoho: 4.2%Zoho4.2%Pipedrive vs SAP: 0.4%SAP0.4%Pipedrive vs Oracle: 0.4%Oracle0.4%
Of observed switches from Pipedrive,35.7%went to HighLevel

For customer success: Start with the leading destinations when reviewing cancellation reasons, competitive objections and retention messaging.

Pipedrive's estimated win rates in customer switches

Compare Pipedrive's estimated switching win rate against each listed competitor, using observed switching activity from the last 12 months. For each competitor, the percentage estimates the share of observed switches between the two vendors that moved to Pipedrive.

CompetitorEstimated win rate
teamblue
65%
Freshworks
58%
55%
More competitor comparisons are available in MarketSizerRequest free access
How this is calculated

Accounts that switched from a competitor to Pipedrive over the last 12 months. Each figure is a recency-weighted, Bayesian-smoothed estimate of Pipedrive's win rate in switches against that competitor, ranked from highest to lowest.

For sales: Use these comparisons to choose competitive segments to investigate and battlecards to review. Compare each rate with switching volume in your own data before prioritising a market.

The United States is pipedrive's biggest market, ahead of Germany.

19% of Pipedrive installs are in its biggest market and 81% are spread across 116 other countries. 34% of installs were first detected in the last 12 months.Based on more than 10,000 companies with an active install. Exact counts, every country and every vertical are in MarketSizer.

CountryShare of active installs
United States
19%
Germany
13%
United Kingdom
7%
France
4%
Australia
4%
Netherlands
3%
Exact counts, the full country list, verticals and size bands are in MarketSizerRequest free access
VerticalShare of active installs
Business And Industrial
22%
Technology And Computing
19%
Health And Fitness
4%
Art And Entertainment
4%
Every vertical, size band and traffic band is in MarketSizerRequest free access

Share of companies where MarketSizer detects Pipedrive today, across the Pipedrive family of products. Countries under 50 companies are not shown. Refreshed nightly.

How to read this data

What does a competitor trial signal mean?

MarketSizer counts a competitor trial signal when it first detects a new installation of a competing tracked vendor, within the last 40 days, on the domain of an established Pipedrive customer (one detected using Pipedrive for more than 60 days). It is observed activity. It does not confirm a contractual trial, dissatisfaction or an intention to leave. Use it as a prompt to investigate alongside your own account history and customer conversations. This count uses a 40-day lookback on new installations by established customers. It is not the same measure as the in-product trial status described on the Our data page, which uses a 30-day window, so the two figures should not be compared directly.

What do the switching figures measure?

The churn chart shows where observed switches away from Pipedrive went over the last 12 months. Each percentage is that vendor's share of all observed switches from Pipedrive to another tracked vendor. Churn with no identified destination is not included. For each listed competitor, the win rate estimates the share of observed switches between the two vendors that moved to Pipedrive. It is weighted towards recent activity and smoothed so that small samples do not produce extreme figures. Both cover switching MarketSizer has observed, not every customer of every vendor, and past switching does not predict what an individual customer will do next.

How current is this page's data?

The data behind this page is refreshed daily. Trial signals are counted over a rolling 40-day window and the switching figures over the last 12 months. For company-level checks, MarketSizer re-verifies a specific company's environment when you look it up. More on refresh and verification is on the Our data page.

Find out which Pipedrive customers are evaluating alternatives.

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About Pipedrive

Pipedrive is a cloud-based CRM built for sales teams that want a clear, visual view of their pipeline. Deals sit on cards that move across stages by drag and drop, and teams can run separate pipelines for inbound, outbound or partnership sales. It is aimed mainly at small and mid-sized businesses.

Founded
2010, Tallinn
Headquarters
New York, US
Employees
About 1,0002025 estimate
Ownership
Vista Equity PartnersMajority owner
Customers
100,000+Company reported

Sources: Pipedrive: 100,000 customers, Wikipedia, ZoomInfo