Win / Loss Data
pipedrive Customer Signals
See pipedrive's live competitive picture - head-to-head win rates against Shopify and other competitors, where retention risk is concentrated, and how the category is shifting.
Competitive wins
Where pipedrive wins customers from competitors
Accounts that switched from a competitor to pipedrive over the last 12 months. Each figure is pipedrive's win rate in switches against that competitor, ranked from highest to lowest.
Churn destinations
Where pipedrive lost customers in the last 12 months
pipedrive's biggest competitive threats. Each ribbon shows a vendor that picked up a churned pipedrive customer in the last 12 months; thickness = share of all churns.
- pipedrive vs Shopify: 19.6%
- pipedrive vs HighLevel: 16.9%
- pipedrive vs Squarespace: 12.7%
- pipedrive vs WooCommerce: 11.3%
- pipedrive vs Wix: 9.7%
- pipedrive vs SalesForce: 6.5%
- pipedrive vs Webflow: 6.2%
- pipedrive vs Brevo: 5.7%
- pipedrive vs Monday: 2.9%
- pipedrive vs Freshworks: 2.4%
Data current as of July 2026
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Live head-to-head win rates against Shopify and other competitors, plus target accounts in-market and shifting retention risk - updated daily.
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