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Win / Loss Data

pipedrive Customer Signals

113 pipedrive customers opened a competitor trial in the last 40 days. See which competitors are winning them, where retention risk is concentrated, and how pipedrive's competitive position is shifting.

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28%Win rate
9Rivals tracked
113In-market
Competitive wins

Where pipedrive wins customers from competitors

Accounts that switched from a competitor to pipedrive over the last 12 months.Each figure is a recency-weighted, Bayesian-smoothed estimate of pipedrive's win rate in switches against that competitor, ranked from highest to lowest.

CompetitorEstimated win rate
Monday
45%
Freshworks
44%
Oracle
38%
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Churn destinations

Where pipedrive lost customers in the last 12 months

pipedrive's biggest competitive threats: every vendor that picked up a churned pipedrive customer in the last 12 months, ranked by share of all churns.

Where pipedrive customers went when they churned in the last 12 months. Ribbon thickness reflects each destination's share of total churns.Where pipedrive customers went when they churned in the last 12 months. Ribbon thickness reflects each destination's share of total churns.pipedrivepipedrive vs HighLevel: 37.5%HighLevelpipedrive vs Brevo: 23.6%Brevopipedrive vs SalesForce: 14.6%SalesForcepipedrive vs odoo: 6.6%odoopipedrive vs Monday: 5.5%Mondaypipedrive vs Freshworks: 5.3%Freshworkspipedrive vs Zoho: 4.4%Zohopipedrive vs teamblue: 2%teambluepipedrive vs Oracle: 0.4%Oracle

Data current as of September 2026

Hi pipedrive team

113 of your customers are trialling competitors
right now.

See exactly which accounts, which competitors are winning them, and where you can still turn the trial around before it becomes a churn.

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