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Monday customer signalsCRM

90 Monday customers show competitor trial signals.

See which customers are trying competing software, which products we detected, and where a customer check-in could help.

Where Monday customers switched in the last 12 months

This chart shows where observed switches away from Monday went over the last 12 months. Each percentage is that vendor's share of all observed switches from Monday to another tracked vendor. Churn with no identified destination is not included.

Where Monday customers went when they churned in the last 12 months. Ribbon thickness reflects each destination's share of total churns.Where Monday customers went when they churned in the last 12 months. Ribbon thickness reflects each destination's share of total churns.MondayMonday vs HighLevel: 42.7%HighLevel42.7%Monday vs Brevo: 22.4%Brevo22.4%Monday vs Salesforce: 15.3%Salesforce15.3%Monday vs Pipedrive: 5.9%Pipedrive5.9%Monday vs teamblue: 3.5%teamblue3.5%Monday vs odoo: 3.1%odoo3.1%Monday vs Zoho: 2.7%Zoho2.7%Monday vs Freshworks: 1.6%Freshworks1.6%Monday vs SAP: 1.2%SAP1.2%Monday vs Sage: 1.2%Sage1.2%
Of observed switches from Monday,42.7%went to HighLevel

For customer success: Start with the leading destinations when reviewing cancellation reasons, competitive objections and retention messaging.

Monday's estimated win rates in customer switches

Compare Monday's estimated switching win rate against each listed competitor, using observed switching activity from the last 12 months. For each competitor, the percentage estimates the share of observed switches between the two vendors that moved to Monday.

CompetitorEstimated win rate
Oracle
51%
Freshworks
38%
More competitor comparisons are available in MarketSizerRequest free access
How this is calculated

Accounts that switched from a competitor to Monday over the last 12 months. Each figure is a recency-weighted, Bayesian-smoothed estimate of Monday's win rate in switches against that competitor, ranked from highest to lowest.

For sales: Use these comparisons to choose competitive segments to investigate and battlecards to review. Compare each rate with switching volume in your own data before prioritising a market.

The United States is by far Monday's biggest market.

32% of Monday installs are in its biggest market and 68% are spread across 93 other countries. 36% of installs were first detected in the last 12 months.

CountryShare of active installs
United States
32%
United Kingdom
6%
Australia
6%
Canada
4%
Germany
2%
Brazil
2%
Exact counts, the full country list, verticals and size bands are in MarketSizerRequest free access
VerticalShare of active installs
Business And Industrial
18%
Technology And Computing
6%
Society
5%
Art And Entertainment
5%
Every vertical, size band and traffic band is in MarketSizerRequest free access

Share of companies where MarketSizer detects Monday today, across the Monday family of products. Countries under 50 companies are not shown. Refreshed nightly.

How to read this data

What does a competitor trial signal mean?

MarketSizer counts a competitor trial signal when it first detects a new installation of a competing tracked vendor, within the last 40 days, on the domain of an established Monday customer (one detected using Monday for more than 60 days). It is observed activity. It does not confirm a contractual trial, dissatisfaction or an intention to leave. Use it as a prompt to investigate alongside your own account history and customer conversations. This count uses a 40-day lookback on new installations by established customers. It is not the same measure as the in-product trial status described on the Our data page, which uses a 30-day window, so the two figures should not be compared directly.

What do the switching figures measure?

The churn chart shows where observed switches away from Monday went over the last 12 months. Each percentage is that vendor's share of all observed switches from Monday to another tracked vendor. Churn with no identified destination is not included. For each listed competitor, the win rate estimates the share of observed switches between the two vendors that moved to Monday. It is weighted towards recent activity and smoothed so that small samples do not produce extreme figures. Both cover switching MarketSizer has observed, not every customer of every vendor, and past switching does not predict what an individual customer will do next.

How current is this page's data?

The data behind this page is refreshed daily. Trial signals are counted over a rolling 40-day window and the switching figures over the last 12 months. For company-level checks, MarketSizer re-verifies a specific company's environment when you look it up. More on refresh and verification is on the Our data page.

Find out which Monday customers are evaluating alternatives.

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About Monday

monday CRM is the sales and customer management product from monday.com, built on its work management platform. Teams use it to track leads and deals, adapt pipelines to their process and connect sales work with the rest of their projects.

Founded
2012As dapulse
Headquarters
Tel Aviv, Israel
Employees
3,155As of December 2025
Listing
Nasdaq: MNDY
Customers
Nearly 245,000Paying, December 2024

Sources: monday.com Form 20-F, Wikipedia, Yahoo Finance