Win / Loss Data
nopCommerce Customer Signals
See nopCommerce's live competitive picture - head-to-head win rates against Shopify and other competitors, where retention risk is concentrated, and how the category is shifting.
Competitive wins
Where nopCommerce wins customers from competitors
Accounts that switched from a competitor to nopCommerce over the last 12 months. Each figure is nopCommerce's win rate in switches against that competitor, ranked from highest to lowest.
Churn destinations
Where nopCommerce lost customers in the last 12 months
nopCommerce's biggest competitive threats. Each ribbon shows a vendor that picked up a churned nopCommerce customer in the last 12 months; thickness = share of all churns.
- nopCommerce vs Shopify: 27.1%
- nopCommerce vs Adobe: 8.7%
- nopCommerce vs WooCommerce: 8%
- nopCommerce vs Intuit: 7.7%
- nopCommerce vs Zendesk: 4.1%
- nopCommerce vs OpenCart: 3.9%
- nopCommerce vs Tawk.to: 3.5%
- nopCommerce vs klaviyo: 3.2%
- nopCommerce vs BigCommerce: 3%
- nopCommerce vs WhatsApp: 2.9%
Data current as of July 2026
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Live head-to-head win rates against Shopify and other competitors, plus target accounts in-market and shifting retention risk - updated daily.
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