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Win / Loss Data

OroCommerce Customer Signals

See OroCommerce's live competitive picture - head-to-head win rates against Shopify and other competitors, where retention risk is concentrated, and how the category is shifting.

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58%Win rate
5Rivals tracked
0In-market
Competitive wins

Where OroCommerce wins customers from competitors

Accounts that switched from a competitor to OroCommerce over the last 12 months.Each figure is a recency-weighted, Bayesian-smoothed estimate of OroCommerce's win rate in switches against that competitor, ranked from highest to lowest.

CompetitorEstimated win rate
Adobe
80%
Drupal
75%
HubSpot
65%
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Churn destinations

Where OroCommerce lost customers in the last 12 months

OroCommerce's biggest competitive threats: every vendor that picked up a churned OroCommerce customer in the last 12 months, ranked by share of all churns.

Where OroCommerce customers went when they churned in the last 12 months. Ribbon thickness reflects each destination's share of total churns.Where OroCommerce customers went when they churned in the last 12 months. Ribbon thickness reflects each destination's share of total churns.OroCommerceOroCommerce vs Shopify: 74.4%ShopifyOroCommerce vs Adobe: 7.7%AdobeOroCommerce vs PrestaShop: 7.7%PrestaShopOroCommerce vs Shopware: 5.1%ShopwareOroCommerce vs nopCommerce: 2.6%nopCommerceOroCommerce vs WooCommerce: 2.6%WooCommerce

Data current as of September 2026

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