Win / Loss Data
Shopware Customer Signals
See Shopware's live competitive picture - head-to-head win rates against Shopify and other competitors, where retention risk is concentrated, and how the category is shifting.
Competitive wins
Where Shopware wins customers from competitors
Accounts that switched from a competitor to Shopware over the last 12 months. Each figure is Shopware's win rate in switches against that competitor, ranked from highest to lowest.
Churn destinations
Where Shopware lost customers in the last 12 months
Shopware's biggest competitive threats. Each ribbon shows a vendor that picked up a churned Shopware customer in the last 12 months; thickness = share of all churns.
- Shopware vs Shopify: 41.1%
- Shopware vs Klarna: 21.3%
- Shopware vs Brevo: 4.9%
- Shopware vs klaviyo: 4.8%
- Shopware vs Intuit: 3.4%
- Shopware vs HubSpot: 3.2%
- Shopware vs WhatsApp: 2.2%
- Shopware vs WooCommerce: 2.2%
- Shopware vs Zendesk: 2.2%
- Shopware vs Adobe: 1.9%
Data current as of July 2026
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Live head-to-head win rates against Shopify and other competitors, plus target accounts in-market and shifting retention risk - updated daily.
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