HubSpot (CMS Hub) Customer Signals
368 HubSpot (CMS Hub) customers opened a competitor trial in the last 40 days. See which competitors are winning them, where retention risk is concentrated, and how HubSpot (CMS Hub)'s competitive position is shifting.
Where HubSpot (CMS Hub) wins customers from competitors
Accounts that switched from a competitor to HubSpot (CMS Hub) over the last 12 months. Each figure is HubSpot (CMS Hub)'s win rate in switches against that competitor, ranked from highest to lowest.
Where HubSpot (CMS Hub) lost customers in the last 12 months
HubSpot (CMS Hub)'s biggest competitive threats. Each ribbon shows a vendor that picked up a churned HubSpot (CMS Hub) customer in the last 12 months; thickness = share of all churns.
- HubSpot (CMS Hub) vs Webflow: 34.7%
- HubSpot (CMS Hub) vs Shopify: 22.8%
- HubSpot (CMS Hub) vs Squarespace: 12.4%
- HubSpot (CMS Hub) vs Wix: 10.8%
- HubSpot (CMS Hub) vs WooCommerce: 7.5%
- HubSpot (CMS Hub) vs Drupal: 4.6%
- HubSpot (CMS Hub) vs Zoho: 1.8%
- HubSpot (CMS Hub) vs Adobe: 1.1%
- HubSpot (CMS Hub) vs TYPO3: 1%
- HubSpot (CMS Hub) vs BigCommerce: 0.6%
Data current as of August 2026
368 of your customers are trialling competitors
right now.
See exactly which accounts, which competitors are winning them, and where you can still turn the trial around before it becomes a churn.
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