Win / Loss Data
Intercom Customer Signals
See Intercom's live competitive picture - head-to-head win rates against HubSpot and other competitors, where retention risk is concentrated, and how the category is shifting.
Competitive wins
Where Intercom wins customers from competitors
Accounts that switched from a competitor to Intercom over the last 12 months. Each figure is Intercom's win rate in switches against that competitor, ranked from highest to lowest.
Churn destinations
Where Intercom lost customers in the last 12 months
Intercom's biggest competitive threats. Each ribbon shows a vendor that picked up a churned Intercom customer in the last 12 months; thickness = share of all churns.
- Intercom vs HubSpot: 22.8%
- Intercom vs Zendesk: 13.4%
- Intercom vs Shopify: 7.9%
- Intercom vs Intuit: 5.9%
- Intercom vs Crisp: 3.3%
- Intercom vs Tawk.to: 2.7%
- Intercom vs Brevo: 2.2%
- Intercom vs ActiveCampaign: 2.1%
- Intercom vs Zoho: 2.1%
- Intercom vs Wix: 2.1%
Data current as of July 2026
Hi Intercom team
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Live head-to-head win rates against HubSpot and other competitors, plus target accounts in-market and shifting retention risk - updated daily.
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