Win / Loss Data
Tawk.to Customer Signals
2126 Tawk.to customers opened a competitor trial in the last 40 days. See which competitors are winning them, where retention risk is concentrated, and how Tawk.to's competitive position is shifting.
54%Win rate
140Rivals tracked
2126In-market
Competitive wins
Where Tawk.to wins customers from competitors
Accounts that switched from a competitor to Tawk.to over the last 12 months. Each figure is Tawk.to's win rate in switches against that competitor, ranked from highest to lowest.
Churn destinations
Where Tawk.to lost customers in the last 12 months
Tawk.to's biggest competitive threats. Each ribbon shows a vendor that picked up a churned Tawk.to customer in the last 12 months; thickness = share of all churns.
- Tawk.to vs WhatsApp: 12.5%
- Tawk.to vs Shopify: 10.7%
- Tawk.to vs HubSpot: 8.9%
- Tawk.to vs WooCommerce: 8.3%
- Tawk.to vs Text: 5.6%
- Tawk.to vs Zendesk: 5.5%
- Tawk.to vs Intuit: 5.2%
- Tawk.to vs Tidio: 5.1%
- Tawk.to vs Crisp: 3.4%
- Tawk.to vs klaviyo: 2.6%
Data current as of August 2026
Hi Tawk.to team
2126 of your customers are trialling competitors
right now.
See exactly which accounts, which competitors are winning them, and where you can still turn the trial around before it becomes a churn.
Live data · Updated daily · No credit card