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Win / Loss Data

OpenAI Customer Signals

1587 OpenAI customers opened a competitor trial in the last 40 days. See which competitors are winning them, where retention risk is concentrated, and how OpenAI's competitive position is shifting.

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94%Win rate
73Rivals tracked
1587In-market
Competitive wins

Where OpenAI wins customers from competitors

Accounts that switched from a competitor to OpenAI over the last 12 months.Each figure is a recency-weighted, Bayesian-smoothed estimate of OpenAI's win rate in switches against that competitor, ranked from highest to lowest.

CompetitorEstimated win rate
SalesForce
98%
Zendesk
98%
HubSpot
98%
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Churn destinations

Where OpenAI lost customers in the last 12 months

OpenAI's biggest competitive threats: every vendor that picked up a churned OpenAI customer in the last 12 months, ranked by share of all churns.

Where OpenAI customers went when they churned in the last 12 months. Ribbon thickness reflects each destination's share of total churns.Where OpenAI customers went when they churned in the last 12 months. Ribbon thickness reflects each destination's share of total churns.OpenAIOpenAI vs WhatsApp: 20.2%WhatsAppOpenAI vs Tawk.to: 12.8%Tawk.toOpenAI vs Zendesk: 10%ZendeskOpenAI vs Chatwoot: 5.9%ChatwootOpenAI vs Tidio: 4.3%TidioOpenAI vs Intercom: 4.1%IntercomOpenAI vs HubSpot: 4%HubSpotOpenAI vs ElevenLabs: 3.2%ElevenLabsOpenAI vs Shopify: 3.2%ShopifyOpenAI vs Text: 2.9%Text

Data current as of September 2026

Hi OpenAI team

1587 of your customers are trialling competitors
right now.

See exactly which accounts, which competitors are winning them, and where you can still turn the trial around before it becomes a churn.

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