Win / Loss Data

OpenAI Customer Signals

See OpenAI's live competitive picture - head-to-head win rates against WhatsApp and other competitors, where retention risk is concentrated, and how the category is shifting.

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Competitive wins

Where OpenAI wins customers from competitors

Accounts that switched from a competitor to OpenAI over the last 12 months. Each figure is OpenAI's win rate in switches against that competitor, ranked from highest to lowest.

CompetitorWin rate
SalesForce
100%
HubSpot
98%
Freshworks
98%
7 more competitors in the full datasetUnlock the full dataset
Churn destinations

Where OpenAI lost customers in the last 12 months

OpenAI's biggest competitive threats. Each ribbon shows a vendor that picked up a churned OpenAI customer in the last 12 months; thickness = share of all churns.

Where OpenAI customers went when they churned in the last 12 months. Ribbon thickness reflects each destination's share of total churns.Where OpenAI customers went when they churned in the last 12 months. Ribbon thickness reflects each destination's share of total churns.OpenAIOpenAI vs WhatsApp: 15.7%WhatsAppOpenAI vs Zendesk: 10.5%ZendeskOpenAI vs Tawk.to: 9.8%Tawk.toOpenAI vs twilio: 4.8%twilioOpenAI vs Atlassian: 4.6%AtlassianOpenAI vs Wix (Chat): 4.2%Wix (Chat)OpenAI vs Chatwoot: 4%ChatwootOpenAI vs Tidio: 3.6%TidioOpenAI vs Shopify: 3.3%ShopifyOpenAI vs HubSpot: 3.3%HubSpot
  • OpenAI vs WhatsApp: 15.7%
  • OpenAI vs Zendesk: 10.5%
  • OpenAI vs Tawk.to: 9.8%
  • OpenAI vs twilio: 4.8%
  • OpenAI vs Atlassian: 4.6%
  • OpenAI vs Wix (Chat): 4.2%
  • OpenAI vs Chatwoot: 4%
  • OpenAI vs Tidio: 3.6%
  • OpenAI vs Shopify: 3.3%
  • OpenAI vs HubSpot: 3.3%

Data current as of July 2026

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Live head-to-head win rates against WhatsApp and other competitors, plus target accounts in-market and shifting retention risk - updated daily.

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