See where Sana Commerce customers switch, and who Sana Commerce wins from.
See which competitors win Sana Commerce customers, and which Sana Commerce wins from, using switching activity from the last 12 months.
Where Sana Commerce customers switched in the last 12 months
This chart shows where observed switches away from Sana Commerce went over the last 12 months. Each percentage is that vendor's share of all observed switches from Sana Commerce to another tracked vendor. Churn with no identified destination is not included.
Sana Commerce vs Shopify: 43.9%
Sana Commerce vs Adobe: 17%
Sana Commerce vs WooCommerce: 6.3%
Sana Commerce vs BigCommerce: 4%
Sana Commerce vs Algolia: 4%
Sana Commerce vs Shopware: 3.6%
Sana Commerce vs Hyva: 3.6%
Sana Commerce vs PrestaShop: 3.6%
Sana Commerce vs Salesforce: 3.6%
Sana Commerce vs Squarespace: 2.2%
For customer success: Start with the leading destinations when reviewing cancellation reasons, competitive objections and retention messaging.
Sana Commerce's estimated win rates in customer switches
Compare Sana Commerce's estimated switching win rate against each listed competitor, using observed switching activity from the last 12 months. For each competitor, the percentage estimates the share of observed switches between the two vendors that moved to Sana Commerce.
How this is calculated
Accounts that switched from a competitor to Sana Commerce over the last 12 months. Each figure is a recency-weighted, Bayesian-smoothed estimate of Sana Commerce's win rate in switches against that competitor, ranked from highest to lowest.
For sales: Use these comparisons to choose competitive segments to investigate and battlecards to review. Compare each rate with switching volume in your own data before prioritising a market.
How to read this data
What does a competitor trial signal mean?
MarketSizer counts a competitor trial signal when it first detects a new installation of a competing tracked vendor, within the last 40 days, on the domain of an established Sana Commerce customer (one detected using Sana Commerce for more than 60 days). It is observed activity. It does not confirm a contractual trial, dissatisfaction or an intention to leave. Use it as a prompt to investigate alongside your own account history and customer conversations. This count uses a 40-day lookback on new installations by established customers. It is not the same measure as the in-product trial status described on the Our data page, which uses a 30-day window, so the two figures should not be compared directly.
What do the switching figures measure?
The churn chart shows where observed switches away from Sana Commerce went over the last 12 months. Each percentage is that vendor's share of all observed switches from Sana Commerce to another tracked vendor. Churn with no identified destination is not included. For each listed competitor, the win rate estimates the share of observed switches between the two vendors that moved to Sana Commerce. It is weighted towards recent activity and smoothed so that small samples do not produce extreme figures. Both cover switching MarketSizer has observed, not every customer of every vendor, and past switching does not predict what an individual customer will do next.
How current is this page's data?
The data behind this page is refreshed daily. Trial signals are counted over a rolling 40-day window and the switching figures over the last 12 months. For company-level checks, MarketSizer re-verifies a specific company's environment when you look it up. More on refresh and verification is on the Our data page.
Find out which Sana Commerce customers are evaluating alternatives.
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About Sana Commerce
Sana Commerce is tracked by MarketSizer in the eCommerce Platform category.